Brand Manager

Dole Packaged FoodsThousand Oaks, CA
$120,000 - $140,000Hybrid

About The Position

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit. At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success. We are seeking a dynamic and strategic Brand Manager to join our team at Dole. This individual will play a crucial role in developing, implementing, and executing brand strategies for assigned product groups. The Brand Manager will work closely with cross-functional teams, including Insights & Analytics, Integrated Marketing, and Product Development, to drive brand performance, optimize profitability, and bring innovative products to market. This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Requirements

  • 5+ years of experience in brand management or marketing within the CPG industry.
  • Proven track record of developing and executing successful brand strategies and programs.
  • Strong analytical skills with the ability to translate market data into actionable insights.
  • Excellent communication and collaboration skills with experience working cross-functionally.
  • Demonstrated ability to manage budgets and track ROI on brand initiatives.
  • Experience with product development and go-to-market strategy execution.
  • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
  • Passionate about a purpose driven career
  • Committed to fostering inclusive environments that support employee development and well-being
  • Sets clear expectations, encourages innovation, and drives continuous improvement
  • Models and coaches towards transparency and integrity in decision-making
  • Effectively facilitates cross-team communication and teamwork
  • Bachelor’s degree in Marketing, Business, or related field.
  • Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.

Nice To Haves

  • MBA preferred.

Responsibilities

  • Brand Planning & Strategy Development:
  • Market & Competitive Analysis:
  • Product Development & Activation:
  • Profitability & Budget Management:
  • Creative & Content Strategy:
  • Cross-Functional Collaboration:
  • Forecasting & Supply Chain Collaboration:
  • Performance Monitoring & Reporting:
  • Additional Responsibilities:
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