Brand Manager

MeUndies•Culver City, CA

8d•$106,000 - $130,000•Hybrid

About The Position

MeUndies is seeking a Brand Manager to own and scale its creator ecosystem, lead social strategy and brand storytelling, and drive brand activations and cross-functional initiatives. This role is responsible for the strategy, growth, and performance of UGC, influencer, and affiliate programs, developing creative briefs, and owning the affiliate marketing roadmap. The Brand Manager will also own the monthly social media strategy and content planning, partnering with the Social Media Coordinator, and staying ahead of consumer trends. Additionally, the role involves planning and executing brand events, partnerships, and experiential activations, collaborating cross-functionally, and supporting go-to-market planning. The Brand Manager will be expected to proactively identify opportunities for brand growth, drive projects from concept to execution, establish clear goals and metrics, measure and report on performance, and continuously test and optimize programs.

Requirements

5+ years of experience in brand marketing, social media, influencer marketing, affiliate marketing, partnerships, or a related field.
Proven experience building and managing creator, influencer, affiliate, or social programs that drive measurable business results.
Experience planning and executing successful brand events, partnerships, or experiential activations.
Strong understanding of social platforms, creator marketing, and digital consumer behavior.
Exceptional project management and cross-functional leadership skills.
Experience developing creative briefs and translating business objectives into compelling consumer-facing programs.
Strong analytical skills and the ability to turn performance data into actionable insights.
Excellent communication, presentation, and stakeholder management skills.

Nice To Haves

You have a strong bias for action and a reputation for making things happen.
You don't wait for direction—you identify opportunities, develop solutions, and drive execution.
You thrive in ambiguity and can create structure where none exists.
You hold yourself accountable for outcomes, not just deliverables.
You are naturally curious, highly resourceful, and constantly looking for ways to improve performance.
You have a track record of leading initiatives that created outsized impact relative to your role or resources.

Responsibilities

Own and scale MeUndies' creator ecosystem
Lead the strategy, growth, and performance of our UGC, influencer, and affiliate programs.
Identify, recruit, and cultivate creator, influencer, and affiliate partnerships that expand MeUndies' reach, cultural relevance, and business impact.
Develop monthly creative briefs for creators and influencers, ensuring content aligns with brand priorities, seasonal campaigns, and business objectives.
Own the affiliate marketing roadmap, including partner recruitment, agency management, program optimization, and performance reporting.
Drive social strategy and brand storytelling
Own the monthly social media strategy and content planning process, developing channel briefs and content calendars aligned with campaign objectives, key business moments, and brand priorities.
Partner closely with the Social Media Coordinator to ensure seamless execution while providing strategic direction, feedback, and support.
Stay ahead of consumer trends, cultural moments, and emerging platforms, proactively identifying opportunities for MeUndies to show up in relevant and impactful ways.
Lead brand activations and cross-functional initiatives
Plan and execute brand events, partnerships, and experiential activations that deepen consumer engagement, generate buzz, and strengthen brand affinity.
Collaborate cross-functionally with Creative, Growth, E-commerce, Product Marketing, and Merchandising teams to bring integrated campaigns and brand moments to market.
Support go-to-market planning by helping define channel strategies, activation plans, and timelines across owned, earned, and partner channels.
Create momentum and drive results
Proactively identify opportunities to grow the brand, improve performance, and strengthen customer engagement.
Drive projects from concept through execution, creating alignment, removing blockers, and ensuring initiatives move forward with urgency.
Establish clear goals, success metrics, and accountability across stakeholders.
Measure and report on creator, affiliate, social, and event performance, translating insights into actionable recommendations that improve business results.
Continuously test, learn, and optimize programs based on data, customer feedback, and market trends.