BRAND MANAGER - FOODSERVICE

TW Garner Food Company•Winston-Salem, NC

138d

About The Position

Garner Foods is seeking a dynamic, commercially minded Brand Manager to lead marketing initiatives that drive growth across the Foodservice channel. The role combines Foodservice industry knowledge with marketing expertise and serves as a strategic partner to the Foodservice Sales team. The Brand Manager develops programs that generate demand, strengthen customer relationships, and grow the Foodservice business. The ideal candidate understands operators, distributors, chains, and non-commercial segments and can turn customer insights into effective strategies and tactics with measurable business results. The position primarily works in an office environment and may involve travel to customer meetings, trade shows, industry events, distributor meetings, foodservice operations, production areas, warehouse areas, and other business locations. Activities may include sitting, standing, walking, bending, reaching, reviewing documents, presenting, using computer systems, and setting up event materials. The role requires extended computer use and may occasionally require lifting or carrying materials or supplies weighing up to 25 pounds. Employees are expected to follow company safety, food safety, GMP, PPE, hygiene, housekeeping, and site requirements. The Brand Manager must observe these requirements in production, warehouse, laboratory, customer, event, and controlled areas, and promptly escalate product, customer, documentation, food safety, quality, or compliance concerns. TW Garner Food Company is an Equal Opportunity Employer and may provide reasonable accommodations to qualified individuals with disabilities.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
Proven marketing experience in the food industry.
Experience supporting B2B sales organizations and developing lead-generation or demand-creation programs.
Strong understanding of Foodservice distribution, operator channels, chain accounts, non-commercial segments, independent restaurant channels, and Foodservice industry dynamics.
Experience planning and managing trade shows, customer events, industry conferences, or channel events.
Strong project management, organizational, communication, and follow-through skills.
Experience working with agency partners, event vendors, creative partners, or media partners.
Experience managing marketing budgets, campaign investments, event spending, or program ROI.
Ability to translate customer and channel insights into marketing strategies, selling tools, campaigns, and measurable business actions.
Ability to work cross-functionally with Sales, Product Development, Operations, Supply Chain, Quality, Finance, and leadership.
Proficiency with Microsoft Office and marketing-related systems, presentation tools, and reporting tools.
Ability to travel for customer meetings, trade shows, industry events, distributor meetings, and other business needs.
Ability to work at a computer for extended periods and occasionally lift or carry marketing materials, event supplies, samples, files, or supplies weighing up to 25 pounds.
Follow company safety, food safety, GMP, PPE, hygiene, housekeeping, and site requirements.

Nice To Haves

Experience in Foodservice marketing, channel marketing, B2B food manufacturing, CPG, condiments, sauces, dressings, or related food categories.
Experience developing sales enablement tools, customer presentations, selling stories, sample programs, product launch materials, or distributor marketing programs.
Experience with digital marketing, CRM, marketing automation, lead tracking, campaign analytics, or event ROI measurement.
Experience supporting product launches, line extensions, packaging initiatives, or commercialization activities.

Responsibilities

Develop and execute marketing strategies supporting Foodservice business objectives, brand awareness and consideration among operators and distributors, and sales growth across key channels.
Develop and manage qualified-lead generation programs for new business, including digital campaigns, industry partnerships, events, content marketing, and customer engagement initiatives.
Help lead planning, execution, and performance measurement for trade shows, customer events, industry conferences, and distributor meetings.
Serve as the primary Marketing partner to the Foodservice Sales team, supporting customer presentations, selling stories, promotional programs, customer-specific marketing initiatives, and lead follow-up.
Develop marketing programs for Foodservice customers, including chain accounts, distributors, non-commercial operators, and independent restaurants.
Partner with Product Development, Operations, and Sales on Foodservice product launches, line extensions, and packaging initiatives from concept through commercialization.
Manage relationships with creative and media partners, event vendors, and industry organizations to support effective program and event execution.
Manage Foodservice marketing budgets and investments to maximize business impact and return on investment.
Establish and track key performance indicators, including lead generation, event ROI, customer engagement, sales support effectiveness, and marketing contribution to business growth.
Work cross-functionally with Sales, Product Development, Operations, Supply Chain, Quality, Finance, and other partners to align and execute Foodservice initiatives.
Follow company safety, food safety, GMP, PPE, hygiene, housekeeping, and site requirements, and promptly escalate relevant product, customer, documentation, food safety, quality, or compliance concerns.