Brand Manager - Pallas Textiles

KI • Green Bay, WI

21d • Onsite

About The Position

The Brand Manager for Pallas Textiles works from KI’s Corporate Office in Green Bay, Wisconsin, and is responsible for shaping and elevating the Pallas brand through strategic marketing, compelling storytelling, and innovative product positioning. The role develops and executes integrated marketing initiatives that translate design inspiration, color stories, and brand vision into customer experiences.

Working closely with the VP of Pallas, designers, sales, and cross-functional teams, the Brand Manager leads brand strategy, product launches, portfolio positioning, and marketing campaigns to strengthen brand awareness, support business growth, and deepen engagement within the commercial design community. The position calls for a strategic and creative marketer who works at the intersection of design, branding, and collaborative relationships.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5–7 years of experience in marketing, brand management, or a related role.
• Proven experience developing and executing brand strategies that drive business growth.
• Strong leadership and project management skills, including the ability to manage multiple priorities in a fast-paced environment.
• Creative thinking and a keen eye for design and detail.
• Proficiency in digital marketing tools, content management systems, graphic design software, and analytics platforms.

Nice To Haves

• Marketing, brand management, or related experience in the design or creative industry.

Responsibilities

• Develop and execute integrated marketing strategies that bring the Pallas brand and collections to life through storytelling, visual content, and customer experiences.
• Lead marketing campaigns, product launches, and content strategies across digital, print, social, and industry channels.
• Partner with designers to translate collection inspiration, color stories, and creative vision into market positioning and brand narratives.
• Drive development of product imagery, catalogs, sales tools, and branded marketing materials that support customer engagement and sales growth.
• Own and evolve Pallas brand strategy, ensuring a consistent and distinctive brand presence across customer touchpoints.
• Collaborate with sales, leadership, operations, and external partners to align marketing initiatives with business objectives and product launches.
• Use customer, sales, and market insights to develop product positioning and portfolio strategies that strengthen market relevance.
• Lead major brand initiatives from concept through execution, managing timelines, priorities, resources, and deliverables.
• Monitor market trends, competitive activity, and emerging design influences to identify growth and innovation opportunities.
• Measure campaign effectiveness and refine strategies to increase brand awareness, customer engagement, and market impact.

Benefits

• Participation in the Employee Stock Ownership Plan (ESOP).
• Competitive health, dental, and vision insurance.
• 401(k) plan with company match.
• Paid vacation, sick days, and holidays.
• Wellness resources, including an on-site fitness center, fitness reimbursement program, and on-site nurse.
• On-site cafe with breakfast and lunch.
• Employee product discounts.
• Educational reimbursement program for degree programs and certifications.
• Life insurance, short-term disability, long-term disability, and an Employee Assistance Program (EAP).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level