Brand Manager

Harrow, Inc.

15d • Remote

About The Position

The Brand Manager–Senior Brand Manager supports the execution of marketing strategies across the portfolio. This role focuses on translating strategy into HCP and patient-facing programs, including personal promotion, non-personal promotion, speaker bureaus, congresses, and educational initiatives, to drive engagement and growth.

Requirements

• Bachelor’s degree required, MBA preferred
• 3-6 years of healthcare/pharma marketing experience
• Experience with HCP marketing, including personal and non-personal promotion
• Exposure to speaker programs, congresses, and professional education
• Strong project management and cross-functional collaboration skills
• Familiarity with regulated marketing environments and promotional review process

Nice To Haves

• Ophthalmology or specialty pharma experience
• Experience working with field teams and KOL engagement

Responsibilities

• Execute integrated marketing campaigns across personal (sales force) and non-personal (digital, email, media) channels
• Develop HCP campaigns, promotional materials, and educational programs
• Support speaker bureau programs, peer-to-peer initiatives, and KOL engagement
• Plan and execute congress presence and HCP marketing activities
• Partner with agencies to deliver campaigns on time and within budget
• Manage promotional materials, inventory, and field-facing tools
• Collaborate with sales to ensure strong field pull-through and alignment
• Support promotional review with legal, regulatory, and medical teams
• Track campaign performance and optimize based on insights

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level