About the position
As a Brand Manager for Miind brands, your role will be to lead, implement, and ensure the fulfillment of the brand strategy. You will be responsible for launching new brands, evaluating their performance, and building brand plans. Additionally, you will oversee the execution of brand activities across various channels, both digital and offline, to drive growth and profitability. Your main focus will be on ensuring the correct execution of brand launches, maintaining brand profitability, and considering the consumer in all brand decisions.
Responsibilities
- Ensure the correct execution of brand launches
- Understand and evaluate the situation of a brand with a complete diagnosis
- Build brand plans
- Ensure execution of brand activity across all channels (both digital and offline)
- Ensure the profitability of the brand
- Ensure brand growth
- Ensure proper budget execution
- Control the main P&L variables of the brand (Price, Cogs, Revenue, Budget)
- Ensure that the consumer is considered in each of the brand's decision
Requirements
- Ensure the correct execution of brand launches
- Understand and evaluate the situation of a brand with a complete diagnosis
- Build brand plans
- Ensure execution of brand activity across all channels (both digital and offline)
- Ensure the profitability of the brand
- Ensure brand growth
- Ensure proper budget execution
- Control the main P&L variables of the brand (Price, Cogs, Revenue, Budget)
- Ensure that the consumer is considered in each of the brand's decision
Benefits
- Competitive salary and benefits package
- Opportunity to work with a dynamic and strategic marketing team
- Chance to be part of a disruptive brand launch and development
- Focus on solving consumer problems and driving profitability
- Leadership role in implementing brand strategy and achieving growth
- Involvement in both digital and offline channels
- Emphasis on brand profitability and budget execution
- Consideration of consumer perspective in decision-making
- Opportunity to work with E-commerce, Consumer Goods, and retail
- Location in Mexico City with flexibility to work from home and office
- Growth opportunities within the company