Brand Director, DAOU

Treasury Wine Estates•Napa, CA

8d•Hybrid

About The Position

The Brand Director, DAOU, leads the brand’s long-term vision, positioning, portfolio priorities, investment choices, and growth strategy across channels, consumers, and markets. The role approves integrated campaigns, creative platforms, media strategies, and annual marketing budgets to maximize reach, return on investment, and commercial impact. Working cross-functionally, the Brand Director prioritizes innovation, optimizes the portfolio and product lifecycle, and guides go-to-market plans for major launches. The role translates brand strategy into customer programs, channel activation, pricing, promotion, and distribution plans that drive growth and protect brand health. It uses consumer and performance insights to set targets, assess risks and opportunities, and take action to deliver growth and profitability. The Brand Director builds a high-performing team, selects and manages agency partners and external investments, and aligns senior stakeholders and executive leadership. The position is based in Napa, California, with two in-office days per week. Los Angeles-based candidates may work remotely, with travel to Napa/Paso Robles for key meetings at least quarterly and more frequent Napa travel during the first 3–6 months.

Requirements

Bachelor’s degree in marketing, business, or a related field.
8–10 years of experience in brand marketing, marketing, or a related commercial role.
Proven track record developing and executing successful brand growth strategies.
Experience managing significant marketing budgets and complex portfolios.
Demonstrated success leading innovation pipelines and product launches.
Experience influencing senior leaders and leading cross-functional teams.
Experience leading and developing high-performing teams.

Nice To Haves

Beverage alcohol, CPG, food and beverage, or consumer goods experience preferred.

Responsibilities

Lead long-term brand vision, positioning, portfolio priorities, investment choices, and growth strategy across channels, consumers, and markets.
Approve integrated campaigns, creative platforms, media strategies, and annual marketing budgets to maximize reach, ROI, and commercial impact.
Partner cross-functionally to prioritize innovation, optimize the portfolio and product lifecycle, and guide go-to-market plans for major launches.
Translate brand strategy into customer programs, channel activation, pricing, promotion, and distribution plans that drive growth and protect brand health.
Use consumer and performance insights to set targets, assess risks and opportunities, and take action to deliver growth and profitability.
Build a high-performing team.
Select and manage agency partners and external investments.
Align senior stakeholders and executive leadership.

Benefits

Competitive vacation and sick leave.
12 paid holidays and a “TWE4ME Day.”
Paid parental and caregiver leave.
2 Volunteer Days.
Flexible work options.
Medical, dental, and vision coverage.
Free mental health support.
Wellness program.
401(k) with Company Match, vested from day one.
Wine perks and discounts.
Recognition and rewards.
Access to global career opportunities and structured programs supporting health, wellbeing, and career development.