DAOU-Wine Educator (FT)
About The Position
DAOU Winery is recruiting a full-time Wine Educator to welcome guests to its Paso Robles estate and provide wine tastings, tours, sales, and hospitality. The educator is a primary point of contact for guests and is expected to create a friendly, energetic, and polished experience while supporting sales goals and maintaining strong knowledge of DAOU wines and local hospitality offerings. The role also supports winery events and site activities, assists with wine and merchandise inventory, and follows site operating procedures. This position requires work Friday through Sunday, as well as some holidays and evenings. The base pay is $17 per hour, with eligibility for variable Direct-to-Consumer Sales Incentive Plan compensation and customer tips. Estimated on-target earnings are $18.70 per hour, based on base pay plus target incentive compensation where applicable.
Requirements
- Must be at least 21 years of age.
- Exemplary customer service skills.
- Passion for wine.
- Ability to sell and convert through hospitality and wine knowledge.
- Strong presentation skills and ability to communicate knowledge of wines and wine production.
- Dynamic communication skills and a positive attitude.
- Clean, professional appearance and excellent communication skills.
- Knowledge of food and wine, the wine industry, and Sonoma, Napa, and Bay Area restaurants.
- Must work weekends (Friday through Sunday), some holidays, and evenings.
- Must be able to lift 50 pounds (a case of wine).
Responsibilities
- Set up and host wine tastings and tours for guests.
- Sell wine, merchandise, and wine club memberships to meet or exceed monthly sales targets.
- Collaborate with coworkers to provide a superior guest experience.
- Provide hospitality that exceeds competitors’ and guests’ expectations.
- Stay current on DAOU wines and customer offerings.
- Participate actively in the local wine industry community and understand the local market.
- Stay informed about local hospitality offerings and make recommendations to guests.
- Participate in TWE training programs.
- Work toward WISE triple-score sales and service results.
- Open, close, and operate cash registers.
- Assist with events, private dinners, and other site activities.
- Assist the Wine Inventory and Merchandise Department with restocking, inventory, and floor upkeep.
- Follow site policies and procedures, including opening and closing and inventorying wine and merchandise.
- Provide backup for Hospitality Sales Associates conducting tastings and tours.
Benefits
- Competitive vacation and sick leave, plus 12 paid holidays and a TWE4ME Day.
- Paid parental and caregiver leave.
- Two paid volunteer days each year.
- Medical, dental, and vision coverage.
- Free mental health support and an award-winning wellness program.
- 401(k) with company match; 100% vested from day one. Regular full- and part-time employees are eligible after 60 days of employment.
- Employee pricing on wines and a product allowance.
- Recognition and rewards.
- Eligible to participate in the Direct-to-Consumer Sales Incentive Plan, where applicable.
- Eligible for customer tips; tips vary and are not guaranteed.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
