Brand Director, DAOU
About The Position
The Brand Director, DAOU, leads long-term brand vision, positioning, portfolio priorities, investment choices, and growth strategy across channels, consumers, and markets. The role oversees integrated campaigns, creative platforms, media strategies, and annual marketing budgets, and partners cross-functionally on innovation, portfolio optimization, product lifecycle, and go-to-market plans for major launches. The Brand Director translates brand strategy into customer programs, channel activation, pricing, promotion, and distribution plans that support growth and protect brand health. The role uses consumer and performance insights to set targets, evaluate risks and opportunities, and drive growth and profitability. It also builds a high-performing team, manages agency partners and external investments, and aligns senior stakeholders and executive leadership. The role is based in Napa, California, with two in-office days per week. Los Angeles-based candidates may work remotely, with travel to Napa or Paso Robles for key meetings at least quarterly and more frequent Napa travel during the first three to six months.
Requirements
- Bachelor’s degree in marketing, business, or a related field.
- 8–10 years of experience in brand marketing, marketing, or a related commercial role.
- Proven track record developing and executing successful brand growth strategies.
- Experience managing significant marketing budgets and complex portfolios.
- Demonstrated success leading innovation pipelines and product launches.
- Experience influencing senior leaders and leading cross-functional teams.
- Experience leading and developing high-performing teams.
Nice To Haves
- Beverage alcohol, CPG, food and beverage, or consumer goods experience.
Responsibilities
- Lead long-term brand vision, positioning, portfolio priorities, investment choices, and growth strategy across channels, consumers, and markets.
- Approve integrated campaigns, creative platforms, media strategies, and annual marketing budgets to maximize reach, ROI, and commercial impact.
- Partner cross-functionally to prioritize innovation, optimize the portfolio and product lifecycle, and guide go-to-market plans for major launches.
- Translate brand strategy into customer programs, channel activation, pricing, promotion, and distribution plans that drive growth and protect brand health.
- Use consumer and performance insights to set targets, assess risks and opportunities, and take action to deliver growth and profitability.
- Build a high-performing team; select and manage agency partners and external investments; and align senior stakeholders and executive leadership.
Benefits
- Competitive vacation and sick leave.
- 12 paid holidays and a TWE4ME Day.
- Paid parental and caregiver leave.
- Two volunteer days.
- Flexible work options.
- Medical, dental, and vision coverage.
- Free mental health support.
- Wellness program.
- 401(k) with company match vested from day one.
- Wine perks and discounts.
- Recognition and rewards.
- Global career opportunities and structured programs supporting health, wellbeing, and career development.
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What This Job Offers
Job Type
Full-time
Career Level
Director
