Director of Brand

Boulder Care

5h • $175,000 - $190,000 • Remote

About The Position

Boulder Care is hiring its first Director of Brand to lead how the organization builds trust with the people and communities it serves. The role owns the brand, content, and creative system, making Boulder’s promise clear and credible across digital positioning, patient stories, campaigns, social media, community partnerships, and materials that help people choose care.

This is a builder role focused on creating and maturing a brand function. The Director will turn a new messaging platform and visual refresh into a working system, lead an internal team and external partners, and develop a brand investment strategy with learning loops. The role reports to the Chief Growth Officer and works closely with Communications, Product, Clinical, and Commercial leadership.

Boulder Care is an award-winning digital clinic for addiction medicine, founded in 2017. It provides virtual, multidisciplinary care—including medical providers and peer recovery specialists—and personalized treatment such as medication for opioid use disorder and ongoing support. Its approach emphasizes clinical excellence, patient-centered care, and reducing barriers to recovery. Boulder partners with health plans, employers, and community organizations to improve access to care.

This is a full-time, 100% remote position. Availability during standard business hours is expected, with flexibility to support business needs. Travel up to 15% is expected for team gatherings, production, partnership activations, and key company events. Teammates handling sensitive information must have a dedicated private workspace with a lockable door and high-speed internet. Employees may use Boulder’s riverfront headquarters in Portland, Oregon.

The starting pay range is $175,000–$190,000. Base pay may vary based on market location, job-related knowledge, skills, and experience. Total compensation may include additional elements and benefits.

Requirements

• 10+ years in consumer brand, creative, content, or integrated marketing leadership, including leadership of an internal team and external partners.
• Exceptional creative taste and judgment across identity, campaigns, editorial, social-native video, web, and high-stakes storytelling.
• Experience directing creative production and producing high-quality work with a constrained budget and small team.
• Strong operating skills, including clear briefs, prioritization, budget ownership, vendor management, and outcome-based reporting.
• Experience with creator, community, or customer-story programs and a strong instinct for editorial trust and consent.
• Excellent written and verbal communication skills.
• Proven AI fluency and sound judgment about where automation helps.
• Must be authorized to work for any employer in the United States; visa sponsorship or sponsorship transfer is not available.
• Must have a dedicated, private workspace with a lockable door and high-speed internet when working with sensitive information.

Nice To Haves

• Experience turning a human or emotionally complex category into trusted, differentiated creative work; healthcare, behavioral health, advocacy, or another regulated category is a plus.
• Experience with Figma, Adobe CC, Canva, Frame.io, Air, or a similar suite of tools is a plus.

Responsibilities

• Own Boulder’s brand positioning, visual identity, voice, and editorial point of view across the full journey.
• Lead the brand, creative, and content team by setting priorities, providing direction, developing people, and managing external designers, production partners, and agencies.
• Build a trust-content engine incorporating patients, peers and clinicians, reviews and social proof, owned content, creator programs, and a compliant content-to-distribution plan.
• Manage Boulder’s brand portfolio with a thesis, activation plan, budget discipline, measurement approach, and renewal gate for every material investment.
• Translate the visual identity and messaging guide into an easy-to-use creative system, including templates, channel guidance, campaign frameworks, art direction, and self-service guardrails.
• Own creative strategy and production for brand launches, community partnerships, sponsorships, executive platforms, web, and priority activations.
• Use AI responsibly to improve speed and consistency while protecting clinical accuracy, human judgment, and Boulder’s voice.

Benefits

• Comprehensive medical, dental, vision, and short-term disability benefits.
• Mental health services through insurance coverage, including Talkspace and an Employee Assistance Program (EAP).
• Four weeks of vacation accrued per calendar year, increasing to five weeks after two years of employment.
• Sick leave accrued at one hour for every 30 hours paid.
• Nine paid holidays per year.
• Twelve weeks of 100% paid parental leave for the birth or adoption of a child, after six months of employment.
• 401(k) retirement savings eligibility.
• Remote work with company-provided hardware.
• The total compensation package may include a full range of medical, financial, and other benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed