Director of Creative and Brand - FT

Veridian Credit Union•Cedar Falls, IA

12h•Hybrid

About The Position

The Director of Brand and Creative leads Veridian’s brand expression, creative direction and content quality across marketing-owned channels. This role translates strategy into compelling, member-centered creative concepts and ensures campaign, digital, social, branch, email, web and member-facing materials are clear, consistent, accessible and aligned with Veridian’s brand standards.

Requirements

Bachelor's degree in Graphic Design, Marketing, Advertising, Digital Media, Communications or related field, or equivalent combination of education, training and 8+ years of relevant experience.
8+ years of experience in brand, creative, marketing, advertising, or content-related roles.
3+ years of people leadership experience managing creative, design, content, or brand teams.
Experience successfully leading integrated marketing campaigns across multiple marketing channels.
Experience successfully developing and maintaining brand standards and creative systems.
Oral and written communication skills.
Member service focus.
Attention to detail and accuracy.
Positive attitude that supports a team environment.
Dependable and punctual; flexible during peak times.
High level of confidentiality.
Organizational skills.
Self-motivated; ability to work without close supervision.
Problem solving; analysis.

Nice To Haves

Experience leading brand, creative, or marketing initiatives within financial services, credit unions, banking, insurance, healthcare, or another regulated industry.
Experience directing integrated, multi-channel marketing campaigns that support member acquisition, engagement, retention, education, or market growth.
Experience developing and evolving brand standards, creative systems, content frameworks, or enterprise-wide marketing assets.
Experience managing external agencies, creative vendors, production partners, photographers, videographers, or other specialized marketing resources.
Familiarity with modern marketing technologies, analytics platforms, and AI-assisted creative tools used to support campaign execution, personalization, content development, and performance insights.

Responsibilities

Partner with the VP of Marketing and marketing leadership to translate Veridian’s marketing strategy, member insights, and business priorities into creative strategies that strengthen brand awareness, engagement, loyalty, and growth.
Lead the execution and evolution of Veridian's brand expression and creative direction across marketing campaigns, digital channels, social media, branch environments, internal communications, and member-facing experiences.
Lead, manage, and develop the creative team, fostering a culture of collaboration, innovation, accountability, and continuous improvement.
Direct the development of campaign concepts, visual systems, content strategies, and creative assets that align with Veridian's brand standards, marketing objectives, and member experience expectations.
Oversee creative execution across print, digital, social, email, web, video, motion, branch merchandising, and paid media channels to ensure work is high-quality, effective, consistent, and aligned with established strategies.
Guide creative work from concept through launch, providing direction, coaching, and feedback to ensure brand alignment, message clarity, accessibility, channel effectiveness, and readiness for implementation.
Create member-centered brand experiences that strengthen understanding, inspire action, and deliver a cohesive experience across the member journey.
Lead the creative strategy and execution for enterprise campaigns, growth market initiatives, branch openings, product promotions, member education efforts, and always-on marketing programs.
Elevate Veridian's reputation through compelling community storytelling, public-facing communications, market activations, and brand experiences that reflect the organization's purpose, values, and commitment to members.
Establish, maintain, and evolve brand standards, creative guidelines, templates, campaign systems, and reusable assets that improve consistency, efficiency, and scalability across marketing initiatives.
Collaborate with Marketing and internal stakeholders to ensure creative priorities, resources, and deliverables effectively support organizational goals and strategic initiatives.
Monitor and evaluate creative effectiveness, identifying opportunities to strengthen campaign performance, member engagement, brand perception, and overall marketing impact.
Cultivate and manage agency and vendor relationships that enhance creative capabilities, provide specialized expertise, and support successful campaign execution.
Present creative concepts, campaign strategies, and brand recommendations to leaders and stakeholders to build alignment and support informed decision-making.
Stay current on emerging trends, technologies, and best practices in branding, content, digital marketing, social media, accessibility, AI, and financial services marketing, applying relevant insights to strengthen creative outcomes.
Champion the responsible use of AI-assisted creative and content tools to accelerate ideation, improve efficiency, support content development, and expand creative capabilities.
Provide on-going coaching to all team members that encourages personal, professional and career development. Clearly define expectations of all team members.
Interview and hire the most qualified applicant for position openings. Provide initial orientation and on-going support to team members on the mission, vision, values and leadership culture of the organization.
Plan and prepare for the future by being open minded, perceptive, and proactive. Make decisions that support the members, the department and the organization as a whole both financially and strategically.