Sr. Director, Global Brand and Creative

Pattern • Lehi, UT

7d • Onsite

About The Position

Pattern is seeking a Sr. Director, Global Brand and Creative to set the company's global brand strategy and lead the in-house creative team. This role involves blending high-level strategy with the CMO and executive team, hands-on creative review, and social oversight. The goal is to build a full-service creative organization (video, animation, and design) that maintains a consistent brand voice across all markets. This is a full-time, founding leadership role focused on driving efficient growth, based onsite in Lehi, UT.

Requirements

• A proven track record spanning both agency-side creative leadership and in-house B2B brand and creative leadership, including direct experience at a publicly traded company and comfort with the visibility and rigor of operating in the public markets.
• Direct experience managing brand or creative work across multiple international markets, including familiarity with China's distinct digital and social ecosystem and EMEA market dynamics.
• Exceptional writing and storytelling ability, with genuine range — equally comfortable shaping a big brand idea and sharpening the copy on the page.
• A strong problem-solver, able to translate ambiguous or fast-changing business needs, including those of a senior executive team, into effective creative solutions.
• Experience building or running a full-service, in-house creative team (video, animation, and design), supported by project management and offshore creative talent.
• A demonstrated ability to attract, hire, retain, and coach world-class creative talent.
• Fluency running brand strategy and fast-moving social content simultaneously, without letting either slip.
• Ownership-level comfort with creative budgets, agency and freelance vendor economics, and headcount planning.
• A performance-minded approach to brand and creative — comfortable being measured on efficient growth and demand generation, not just creative output.
• Bachelor's degree required.
• Willingness to work onsite in Lehi, UT and travel internationally as needed.

Nice To Haves

• Specific, measurable outcomes driven through brand and creative work, not just the work itself.
• A clear point of view on how brand and creative can drive efficient growth and demand, not just visibility.
• Experience building or scaling a full-service, in-house creative team, including video and animation capabilities.
• Experience that spans agency, B2B, and public-company environments, and an understanding of how that translates to a global, multi-region brand like Pattern's.
• A strong portfolio demonstrating range across strategy, writing, and craft.
• Experience partnering closely with demand generation, revenue, and investor relations teams.
• E-commerce or marketplace industry background (Amazon, Walmart, TikTok Shop, etc.).

Responsibilities

• Set the global brand strategy for Pattern and lead the creative team bringing it to life across every market, including China and EMEA.
• Split time between high-level strategy work with the CMO and executive team and hands-on creative review.
• Build and maintain the systems and people that keep Pattern's voice consistent everywhere it shows up — keynote stages, client dinners, paid social, and direct mail.
• Ensure brand and creative work is measured against efficient growth and real demand generation, not just visibility or impressions.
• Own creative budgets, agency and freelance vendor economics, and headcount planning for the team.
• Attract, hire, retain, and coach world-class creative talent, including the team based in Pune, India.

Benefits

• Unlimited PTO
• Paid Holidays
• Onsite Fitness Center
• Company Paid Life Insurance
• Casual Dress Code
• Competitive Pay
• Health, Vision, and Dental Insurance
• 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

What This Job Offers

• Job Type: Full-time
• Career Level: Director