Director-Brand Experience

Northeast Georgia Health System•Gainesville, GA

About The Position

The Director-Brand Experience directs implementation of facility, brand, and service standards to create safe, functional, and aesthetically pleasing interior and exterior spaces and experiences that positively influence consumer preference and patient satisfaction. The role leads cross-functional work involving employed and contract teams, internal stakeholders, and brand champions to extend the NGHS brand into its facilities and throughout the experience beyond care delivery. The Director serves as NGHS’s interiors and exteriors expert and champions stellar patient and visitor experiences.

Requirements

Bachelor’s degree in a communication- or design-related field.
At least 8 years of experience with signage, branding, and facility design.
Strong written, oral communication, and presentation skills.
Ability to prioritize and manage multiple projects simultaneously.
Creative vision and a strong understanding of design principles, color theory, and current design trends.
Familiarity with construction methods, building codes, and healthcare regulations.
Problem-solving and creative-thinking skills.
Special-events planning skills.
Attention to detail to ensure design elements are considered and implemented accurately.
Strong interpersonal skills to work effectively across the organization and achieve cross-functional objectives.
Management skills in hiring, training, motivating, and supervising staff.
Budget planning and implementation skills.

Nice To Haves

Master’s degree.

Responsibilities

Direct development of a comprehensive brand experience at NGHS facilities, ensuring safe, functional, and aesthetically pleasing interior and exterior experiences consistent with system messaging and tone.
Oversee planning and execution of signage strategy and naming nomenclature across NGHS and affiliated brands, collaborating with Facilities Development, Plant Operations, and vendors.
Direct selection of interior and exterior finishes, fabrics, lighting, furniture, and decorative elements that align with the design concept and brand experience standards, in collaboration with system and client leadership.
Develop and manage the system-wide signage and branding budget, source materials within budget, and manage project costs.
Collaborate on special-event details, including groundbreakings, ribbon cuttings, open houses, and health fairs, to align events with system brand experience standards.
Work with Service Line and Facility Leadership to understand their needs, preferences, and project goals while creating brand experiences that support consumer preference and patient satisfaction.
Work with architects and design firms to coordinate signage, operational function needs, AV and art locations, holiday decorations, and related elements.
Provide day-to-day oversight and protection of the NGHS brand at NGHS facilities.
Direct the Branded Signage Specialist in overseeing signage and wayfinding projects and maintaining the master signage inventory across NGHS locations, including monitoring for replacement or repair.
Lead, coach, mentor, teach, challenge, and inspire a team of designers, project managers, and patient-facing staff whose work affects patient and visitor experiences.
Promote collaboration, respect, open communication, professionalism, and positivity across a diverse workforce, especially during times of uncertainty.