Brand Designer

Armstrong Group•Wheeling, IL
•Hybrid

About The Position

The Ziegenfelder Company is seeking a Brand Designer to lead strategic and tactical design across its business portfolio. The role turns business, customer, and product opportunities into clear, compelling, commercially ready visual work, shaping how the company and its consumer brands are understood by customers, consumers, employees, licensors, suppliers, and the broader marketplace. Most work is consumer- and customer-facing, with additional support for internal company communications. The Brand Designer is the sole internal design resource on a small marketing team of 3–5 members and collaborates with internal teams, external agencies, vendors, and other creative partners. The role is hybrid eligible and full-time. Compensation is commensurate with qualifications and experience.

Requirements

  • Bachelor’s degree in graphic design, visual communication, or a related field.
  • At least 3 years of professional design experience in retail, agency, or in-house environments.
  • Thorough knowledge of and experience with Adobe Creative Cloud applications, including Illustrator, InDesign, and Photoshop.
  • Knowledge of packaging production processes, print specifications, and materials, including experience with packaging dielines and production-ready artwork.
  • Understanding of commercial printing, prepress, color management, typography, layout, file preparation, and packaging production.
  • Strong communication and presentation skills, including the ability to explain design decisions and incorporate constructive feedback.
  • Project management capabilities, attention to detail, and ability to manage a project portfolio reliably and effectively in a dynamic industry.
  • Experience working with brand standards and demonstrated ability to create designs that bring brands to life with a consistent visual identity.
  • Adaptability and accountability in a fast-paced, entrepreneurial environment.
  • Proficiency with Microsoft 365 tools, including PowerPoint, Outlook, and Teams.
  • Strong PowerPoint design skills and ability to create polished, executive-ready presentations.
  • Submit a resume and professional portfolio with the application.

Nice To Haves

  • Consumer-facing design experience is strongly preferred.
  • Experience in the food, beverage, or CPG industry is strongly preferred.

Responsibilities

  • Translate marketing objectives, insights, and briefing materials into designs for product packaging, consumer communications, sales materials, website and social media content, and other deliverables.
  • Own packaging design and artwork across Budget Saver®, Twin Pops, Monster Pops®, private-label, licensed, and co-manufactured products.
  • Evaluate design elements against brand equity and visual brand standards to create a consistent, compelling, differentiated voice for each brand.
  • Support and maintain consistent internal and external company branding across presentations, communications, recruiting, facilities, events, trade shows, and other corporate touchpoints.
  • Create customer-ready concepts for retailer presentations, line reviews, innovation meetings, private-label discussions, licensing conversations, and new business opportunities.
  • Develop product sell sheets, sales sheets, catalogs, brochures, one-pagers, capability decks, promotional materials, retailer materials, and other sales tools.
  • Lead design processes from creative brief through concept, review, refinement, final delivery, and production.
  • Manage multiple assignments and deadlines, proactively communicating status, risks, questions, and next steps.
  • Collaborate with internal teams, external agencies, and vendors on design initiatives.
  • Manage outside creative resources as needed and build productive relationships with printers, packaging suppliers, photographers, agencies, and other creative partners.
  • Perform quality-control reviews of copy, dimensions, color, brand consistency, and production feasibility.
  • Maintain an organized, accessible library of source files, templates, brand assets, and documentation.
  • Contribute actively to a small marketing team and assist with projects in varied capacities as business needs require.
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