Brand and Marketing Manager
About The Position
The Brand and Marketing Manager develops, implements, and executes strategic brand and marketing plans. The role creates integrated marketing strategies to attract and retain patients, strengthen the brand across the metropolitan region, and collaborate with other departments on materials and campaigns. The manager ensures creative assets support the organization’s reputation and align with brand standards, while growing earned revenue streams, including supply chain management. The position oversees organization-wide marketing campaigns, paid media, advertising budgets, search engine marketing and optimization, consumer research, and collaboration with internal teams and external partners. It also supports brand consistency and promotional needs, manages collateral and vendor relationships, and oversees earned-revenue activities such as inventory, fulfillment, the digital storefront, and product research.
Requirements
- Bachelor of Arts or Bachelor of Science in Marketing, Communications, Journalism, Public Relations, or a related field.
- At least three years of experience across a variety of marketing and communications disciplines, including social, brand, sales, and supply chain management.
- Ability to handle multiple tasks, work under pressure, and manage deadlines.
- Exceptional interpersonal skills and a sense of humor.
- Commitment to Planned Parenthood’s mission and vision.
- Demonstrated ability to complete tasks on time using sound judgment.
Nice To Haves
- Expertise in Adobe Creative Suite.
- Experience with Google Analytics.
Responsibilities
- Develop organization-wide marketing strategies and campaigns to drive patient volume, cultivate the donor base, support education programming, and advance advocacy efforts.
- Manage paid media and advertising from campaign creation through execution and results assessment; monitor metrics and adjust campaigns to improve success.
- Create and maintain the operational budget for paid brand advertising.
- Manage search engine marketing by identifying growth opportunities, working with external vendors, and reporting to appropriate departments.
- Develop search engine optimization strategies for multiple organizational websites.
- Participate in Planned Parenthood Federation of America marketing meetings and conduct consumer market research to inform business decisions.
- Partner with creative teams, internal stakeholders, external agencies, and vendors.
- Hire and onboard marketing interns, volunteers, and contractors.
- Support cross-departmental branding and promotional needs by developing digital and material creative assets for events, initiatives, promotions, web campaign pages, and other digital assets.
- Communicate the brand personality, align the organization around foundational ideas, and curate digital assets for use across digital channels.
- Ensure proper brand usage across internal and external communication properties.
- Manage collateral budgets, inventory levels, and vendor relationships.
- Conduct consumer and market research to identify the brand’s local-market position and help track and analyze audience engagement.
- Collaborate with the business operations team to create and implement sales and promotional plans across marketing channels.
- Manage the end-to-end supply chain, including tracking, maintaining, and ordering inventory; ensuring appropriate stock levels; and continually upgrading processes.
- Ensure quality control, timely fulfillment, and customer satisfaction.
- Maintain budgets and accounting for inventory, expenses, and revenue.
- Provide guidance on customer-experience upgrades and additional revenue opportunities.
- Maintain the digital storefront.
- Collaborate with internal departments to keep educational information up to date.
- Conduct market research to explore new product-line launches.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
