Branch Marketing Manager
About The Position
The Branch Marketing Manager develops, implements, and manages branch marketing activities and communications. The role plans and organizes marketing communications specified by the branch and manages related functions, including communications budgets, advertising, ancillary programs, and production requirements. It researches, proposes, negotiates, and implements new or revised communications programs to increase brand, product, promotion, and dealer awareness among appropriate audiences across the territory. The manager establishes marketing goals with the Director, Branch Operations and develops short- and long-range programs to support market share and profitability for products, spare parts, and accessories. The role contributes to overall branch management, makes recommendations about strategy and budget allocation, and monitors marketing progress, budgets, industry developments, and company communications. The position oversees branch advertising and promotion across print, electronic, and digital channels; coordinates with advertising agencies and corporate marketing communications; and oversees the creation and production of promotional materials. It evaluates market reactions, uses market research to assess and plan programs, and adjusts communications strategies as market and competitive conditions change. The manager also supervises dealer-related programs and support, develops dealer materials and training, and may oversee retail display work and regional trade show support. Additional related responsibilities may be assigned. STIHL describes itself as a family-owned company and highlights a culture of stability, community, and innovation. The ideal candidate lives in or near Oxford, Connecticut, or is open to relocation. The role requires travel for five or more consecutive days per month by road and/or air.
Requirements
- Bachelor’s degree in Business, Marketing, Communications, Engineering, or a related discipline, or an equivalent combination of education and experience.
- Excellent verbal and written communication skills.
- Comfort developing and delivering presentations.
- Basic knowledge of Microsoft Word, Excel, PowerPoint, and Office.
- Ability to travel five or more consecutive days per month by road and/or air.
Nice To Haves
- 10 or more years of related experience preferred.
- Desktop publishing knowledge, including Adobe Photoshop and InDesign.
- Basic SAP experience.
- Residence in or near Oxford, Connecticut, or openness to relocation.
Responsibilities
- Establish marketing goals with the Director, Branch Operations to support market share and profitability for products, spare parts, and accessories.
- Develop and execute short- and long-range marketing programs and plans.
- Provide counsel and input to the Director and recommend strategies and plans for implementation.
- Recommend budget allocations by media type and application; participate in department budget development and monitor progress against plans and budgets.
- Plan and oversee branch advertising and promotion across print, electronic, and digital outlets.
- Coordinate ongoing campaigns with outside advertising agencies and corporate marketing communications personnel.
- Oversee copywriting, design, layout, media planning, and production of promotional materials; work with writers, artists, and assigned managers on dealer marketing and communications programs.
- Evaluate market reactions to advertising, communicate market and competitive changes to management, and adjust marketing and communications plans as needed.
- Use available market research in evaluation and planning and conduct research when appropriate or necessary.
- Supervise ancillary programs, including the dealer database and locator, Marketing Advantage Program (MAP), and iCademy participation.
- Provide or supervise administrative support for branch advertising and marketing functions, answer procedural questions, and train support staff.
- Develop, update, and supervise printing of the Dealer Support Manual.
- Develop sales and product training programs for dealers.
- In certain branches, supervise and participate in development and installation of STIHL retail displays at dealer locations.
- Plan and coordinate dealer advertising sell-in meetings and collaborate on regional trade show support strategies.
- Assume additional related responsibilities as needed.
Benefits
- Medical, dental, and vision insurance.
- Company-paid life insurance.
- Short- and long-term disability coverage.
- Fully vested pension plan after five years.
- 401(k) with employer match.
- Paid time off.
- 11 paid holidays.
- Potential for annual merit increases.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
