Branch Manager

City National Bank of WV•Beckley, WV

About The Position

The Branch Manager administers and manages the activities of an assigned bank branch to meet the Bank’s strategic and financial goals. The role implements corporate policies and procedures and oversees branch sales, servicing, and operations to deliver profitable services in the retail market. The manager establishes goals for marketing, operations, and sales; evaluates branch performance; maintains security and regulatory compliance; and coaches and develops staff. The position also supports customer retention and growth, handles complex customer matters, and represents the Bank in the community.

Requirements

  • 4–6 years of banking or sales experience.
  • General knowledge of financial services industry products and services.
  • Comply with Loan Officer Qualification Requirements of the SAFE Mortgage Licensing Act and Regulation Z, including review of financial responsibility, character, and general fitness before placement and compliance with NMLS registration and corresponding background check requirements within 30 days of employment.
  • Excellent customer service and sales skills.
  • Excellent oral communication skills.
  • Excellent knowledge of the Bank’s operations, policies, and procedures.
  • General knowledge of the competitive environment.
  • General knowledge of systems and operations procedures.
  • General keyboard and desktop computer application skills.

Nice To Haves

  • Bachelor’s degree preferred.

Responsibilities

  • Exercise executive and administrative control over branch sales, servicing, and operational functions, including implementing policies and explaining Bank programs, procedures, and objectives.
  • Establish branch marketing, operations, and sales goals, and evaluate the effectiveness of branch activity statistics and related reports.
  • Maintain prescribed security controls, monitor access, open and close the branch and vault, and remain on 24-hour call in the event of a security breach.
  • Provide advice, guidance, and backup support to subordinate personnel.
  • Ensure compliance with Bank standards, audit recommendations, and local, state, and federal regulations; complete required compliance training and the quarterly branch checklist.
  • Coach and develop staff to sell, refer, deliver, and promote Bank products and services.
  • Maintain thorough knowledge of Bank products and services and working knowledge of competitors’ offerings.
  • Contact existing customers to retain and expand banking relationships, counsel customers on financial and related matters, and handle difficult customer situations.
  • Represent the company at civic and community functions to enhance the Bank’s image and develop business.
  • Oversee and recommend staff training and development, facilitate staff meetings, communicate branch objectives and policies, and coach employees individually as needed.
  • Exercise managerial authority over staffing, performance appraisals, promotions, salary recommendations, and terminations.
  • Achieve cross-sell ratios, referral goals, high-value client sales call goals, and deposit dollar goals.
  • Maintain 90% collection of bank fees.
  • Achieve the targeted annual volume of retail loan production.
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