Branch Manager

Sunstate•Garner, NC

About The Position

The Branch Manager is accountable for branch operational performance, employee development, customer satisfaction, and local sales execution. The role runs the branch as a business, balancing leadership, operations, and strategy to drive results. The Branch Manager is expected to model disciplined execution, build high-performing teams, and foster a culture of safety, service, and accountability. Performance is measured through the Branch Manager Scorecard, which is tied to key performance indicators (KPIs) and aligned with the strategic plan. The position leads talent development, engagement, and retention; customer relationships and satisfaction; local sales and revenue growth; safety and compliance; financial management and profitability; communication and culture; operational excellence; and fleet performance. The manager also plans and prioritizes work, completes administrative duties accurately and on time, and holds themselves and others accountable to company protocols and standards. The role requires consistent adherence to safety policies and the ability to read, write, and speak English. It involves physical mobility and strength, including getting into and out of large vehicles, trailers, and equipment, and lifting requirements. Driving company vehicles requires being at least 21 years old, holding a valid driver’s license, and maintaining a qualifying driving record. A Class A or B CDL is a plus.

Requirements

Bachelor’s degree in business, operations, or a related field, and/or equivalent work experience.
At least 5 years of experience in branch, operations, or sales leadership; equipment rental or related industry experience is preferred.
Proven ability to lead high-performing teams, manage financials, and execute local market strategies.
Strong relationship-building, customer service, and communication skills.
Demonstrated experience in sales performance management and problem-solving in dynamic environments.
Ability to read, write, and speak English.
Ability to meet the physical requirements, including full range of motion, dexterity, agility, and strength to get into and out of large vehicles, trailers, and equipment; normally lift 25 lbs., frequently lift 50 lbs., and occasionally lift 90 lbs. with mechanical or lift assistance.
At least 21 years old to drive company vehicles; valid driver’s license and ability to maintain a good driving record qualifying for safe work-related company vehicle use.

Nice To Haves

Experience working with sales or district leadership to implement broader strategy.
Familiarity with fleet and logistics operations.
Track record of building engaged, accountable teams.
Bilingual ability.
Class A or B CDL license.

Responsibilities

Create a supportive employee culture and lead daily coaching, recruiting, and development activities.
Use ongoing engagement strategies to meet or exceed employee retention goals.
Build customer relationships, anticipate needs, resolve issues promptly, and use follow-ups to improve loyalty and repeat business.
Maintain or exceed local customer satisfaction targets.
Execute local sales and revenue growth plans, monitor sales metrics, and drive lead conversion, customer expansion, and margin improvement.
Take proactive action to address business underperformance.
Champion safety and compliance, model best practices, lead safety observations, discussions, and training, and hold the team accountable to safety standards.
Execute regional sales strategy at the branch level in response to local customer segments and market trends.
Lead weekly sales meetings, accompany sales representatives on customer visits, and support cross-selling.
Grow market share and identify opportunities through team collaboration and competitive insight.
Apply data-informed pricing strategies that balance competitiveness and profitability.
Manage cost controls, upselling, and fleet utilization to improve branch financial health; monitor the P&L and adjust execution as needed.
Communicate company goals, provide regular updates, encourage feedback and dialogue, and reinforce company values.
Use dispatch, yard, and service metrics to optimize operations and ensure reliable service through effective use of staff, fleet, and tools.
Drive continuous operational improvement, including when systems have limitations.
Maintain at least 70% utilization for major equipment and at least 30% for minor equipment; reallocate underutilized fleet and minimize dwell and unavailable time.
Align fleet mix with customer demand and achieve disposal targets.
Prioritize high-impact activities, meet deadlines, complete administrative work accurately and on time, and follow standard protocols.
Consistently adhere to safety policies, procedures, and guidelines.

Benefits

Competitive base wage and bonus opportunity.
Medical, dental, and vision insurance, including plans with no employee premiums and HSA options with employer contribution.
401(k) with company match.
Company-paid life, short-term disability, and long-term disability insurance.
Paid time off, paid holidays, and sick time.
Weekly pay.
Employee Assistance Program and wellness resources.
Uniform, work boot, and tool programs, depending on role.
Employee recognition programs and growth opportunities.
Company truck, cell phone, and laptop provided.
Baby Bonding and My Holiday vacation time.
Discounts on items including movie tickets and cell phone bills.