BrainWatch Territory Manager (ICU & Point-of-Care Sales)

Natus•Philadelphia, OH

7d•Hybrid

About The Position

Natus Neuro is hiring a BrainWatch Territory Manager to grow sales of BrainWatch point-of-care EEG (POC-EEG) across an assigned U.S. territory. The role is home-office and field-based, covering Ohio, Michigan, and Pennsylvania, and requires at least 75% travel. The manager owns the full sales cycle, from prospecting and qualifying opportunities through proposals, contract negotiation, and closing subscription sales. The position focuses on acquiring new hospital customers and expanding existing Natus accounts in intensive care units (ICUs), point-of-care settings, and emergency departments. It emphasizes commercial execution and hospital sales experience rather than specialist neurodiagnostics experience. The Territory Manager engages clinical, technical, administrative, and executive stakeholders to understand needs, build support, and advance purchasing decisions. The role partners with the Director of Sales, BrainWatch US, BrainWatch Clinical Sales, and other internal teams to support implementations, customer satisfaction, and product success. It also involves maintaining accurate Salesforce records and forecasts, supporting adoption through presentations and education, and following relevant Quality System procedures. Natus describes its culture as guided by Patients First and values collaboration, agility, accountability, respect, and continuous improvement.

Requirements

At least 5 years of medical device sales experience, including experience selling disruptive technologies and managing complex hospital sales cycles from prospecting through negotiation and close.
Experience selling to hospital teams and navigating clinical and commercial purchasing decisions.
Strong consultative and conceptual selling skills, with the ability to build relationships across clinical, technical, administrative, and C-suite stakeholders.
A results-driven sales mindset and the ability to win new business, negotiate complex contracts, expand hospital accounts, and maintain momentum through changing priorities.
Strong analytical skills and the ability to interpret financial information.
Proficiency in Microsoft Excel, Word, and PowerPoint, with disciplined CRM and pipeline management.
Excellent verbal and written communication skills in English.
Ability to work independently and collaborate effectively within a small support team.
High ethical standards and executive-level professional references.
Valid driver’s license and availability for at least 75% travel.

Nice To Haves

A bachelor’s degree is strongly preferred; an MBA or medical qualification is an advantage.
Medical device sales experience in ICU, point-of-care, or emergency department settings, with an understanding of hospital stakeholders and purchasing processes.
Experience with SaaS or subscription-based sales processes.

Responsibilities

Own the full sales cycle, from prospecting to contract close, to win new BrainWatch subscription accounts and meet or exceed monthly, quarterly, and annual sales targets.
Expand sales within existing Natus hospital accounts by identifying BrainWatch POC-EEG opportunities in ICUs, point-of-care settings, and emergency departments.
Build relationships with ICU and emergency department physicians, nursing teams, IT, administrators, and executive decision-makers to uncover needs and advance opportunities.
Communicate the clinical and business value of BrainWatch POC-EEG through sales proposals; qualify opportunities, prepare quotations, negotiate complex contracts, and close business.
Partner with the Director of Sales, BrainWatch US, and BrainWatch Clinical Sales to support new customer implementations.
Drive adoption through presentations, peer-to-peer education events, and physician training.
Maintain accurate Salesforce pipeline, forecast, and account records to support reliable forecasting and data-driven territory planning.
Collaborate with sales support, customer service, and product development to support customer satisfaction and product success.
Follow relevant Quality System procedures and demonstrate teamwork, agility, accountability, and respect.