Boutique Director, West

The 1916 Company•Denver, CO

About The Position

The Boutique Director, West provides strategic and operational leadership across The 1916 Company boutiques in Denver, Scottsdale, and Newport Beach. The role builds strong leadership teams, uses insights and performance data to identify opportunities, and ensures that each boutique delivers a welcoming, meticulous, and differentiated experience for clients and collectors. The director is accountable for sales performance, talent development, client experience, brand partnership execution, and brand compliance across a portfolio of luxury watch brands: Panerai, IWC, Omega, Breitling, Tudor, and Hublot. The role establishes priorities, expectations, and accountability; drives sales, profitability, productivity, and growth; and uses business and client data to guide boutique action plans. It champions a consistent luxury experience grounded in hospitality, expertise, personalization, and lasting client relationships. The director recruits and develops teams, supports brand partnerships and compliance, oversees sales-lead and corporate-order development, and motivates performance through targets, coaching, recognition, and training. The director also partners with Marketing on client events and post-event follow-up, maintains visual merchandising standards, and oversees operational readiness, staffing, inventory practices, security, and loss prevention. The role collaborates with Retail, Operations, Merchandising, Marketing, Finance, People, Security, and Client Experience, and maintains regular boutique visits and leadership reviews. Frequent travel among Denver, Scottsdale, and Newport Beach is required, as is flexibility to work evenings and weekends.

Requirements

At least 5 years of progressive leadership experience in luxury retail, watches and jewelry, fashion, hospitality, or a related premium client environment.
Demonstrated success leading sales teams and motivating performance against ambitious goals.
Strong analytical skills, including the ability to interpret business results, identify trends, and turn insights into action.
Credible knowledge of luxury brands, craftsmanship, client expectations, and the collector community.
Ability to prioritize across multiple boutiques, brands, stakeholders, and deadlines.
Frequent travel among Denver, Scottsdale, and Newport Beach, with additional travel for meetings, training, and events.
Flexibility to work evenings and weekends.

Nice To Haves

Experience overseeing multiple locations, complex operations, or a geographically dispersed team is strongly preferred.

Responsibilities

Establish clear priorities, expectations, and accountability across the boutiques.
Drive sales, profitability, productivity, and growth objectives across all locations.
Analyze sales trends, KPIs, client activity, staffing, and operational performance to identify opportunities and risks.
Translate enterprise and brand-partner priorities into focused, measurable boutique action plans.
Champion a consistent luxury client experience based on hospitality, expertise, personalization, and long-term relationships.
Recruit, onboard, develop, and retain high-performing boutique leaders and associates.
Serve as a trusted field leader for brand partners across the Western region.
Use Salesforce to monitor client outreach, lead progression, appointments, follow-up activity, and opportunity management.
Ensure sales leads are acknowledged and assigned promptly, with clear ownership and response expectations.
Identify and pursue corporate-order opportunities through local businesses, professional networks, client relationships, community partnerships, and boutique outreach.
Motivate teams to achieve individual and collective goals through clear targets, daily leadership rhythms, recognition, and coaching.
Identify performance gaps and partner with boutique leaders on timely, practical improvement plans.
Assess regional development needs and create focused training and coaching plans; monitor required company and brand training completion and effectiveness.
Partner with Marketing to plan, coordinate, and execute client events that support boutique, regional, and brand objectives.
Ensure timely post-event client outreach, opportunity tracking, performance analysis, and recommendations for future activations.
Ensure boutiques execute visual merchandising standards aligned with The 1916 Company’s positioning and brand-partner guidelines.
Oversee staffing plans, scheduling discipline, inventory practices, security, loss prevention, and boutique readiness.
Partner with Retail, Operations, Merchandising, Marketing, Finance, People, Security, and Client Experience to remove obstacles and improve execution.
Maintain a consistent cadence of boutique visits, leadership reviews, and follow-through on commitments.
Travel frequently among Denver, Scottsdale, and Newport Beach, and travel for company and brand-partner meetings, training, and events; work evenings and weekends as needed.