Assistant Boutique Director

Richemont•New York, NY
•Onsite

About The Position

The Assistant Boutique Director at Dunhill’s Madison Avenue flagship supports the boutique’s commercial success and elevates the customer journey. Reporting to the Boutique Director, the role leads sales-floor performance, develops exceptional client relationships, and ensures world-class service. The Assistant Boutique Director builds, inspires, and manages a high-performing team of Client Advisors and specialist service providers, including Made-to-Measure, Barber, and Humidor experiences. As a Maison ambassador in the USA, the role embodies Dunhill’s values and upholds its reputation for excellence.

Requirements

  • Progressive retail experience, including sales management or a senior clientelling role in luxury retail; menswear or lifestyle experience is preferred.
  • A track record of achieving and exceeding sales targets in a high-end retail environment.
  • Leadership skills and demonstrated ability to recruit, train, motivate, and manage a diverse sales team.
  • Excellent communication, interpersonal, and presentation skills, including the ability to engage with discerning clients and internal stakeholders.
  • Expertise in luxury clientelling, relationship building, and delivering personalized, elevated customer experiences.
  • Ability to work flexible hours, including evenings, weekends, and holidays, as required.

Nice To Haves

  • Bachelor’s degree in Business Administration, Marketing, Retail Management, or a related field.

Responsibilities

  • Drive sales targets and key performance indicators for the sales floor, supporting growth and profitability.
  • Lead by example on the sales floor by engaging clients, demonstrating strong selling skills and service ceremony, and inspiring the team.
  • Monitor sales performance, analyze trends, and implement strategies to maximize opportunities and improve conversion rates.
  • Maintain visual merchandising and store presentation standards.
  • Champion personalized, client-centric service and develop strategies to build lasting relationships with discerning, high-value, and VIP clients.
  • Oversee VIP appointment scheduling and delivery of an exclusive client experience.
  • Guide the team in providing styling advice, product knowledge, and bespoke recommendations.
  • Resolve client concerns and feedback professionally and discreetly.
  • Recruit, onboard, train, coach, and develop Client Advisors and specialist service providers.
  • Provide performance feedback, conduct reviews, set objectives, and support team members’ career development.
  • Foster a collaborative team environment that encourages initiative, expertise, and shared enthusiasm for luxury.
  • Represent the Maison and its heritage, values, and aesthetic professionally in the boutique and at external events or networking opportunities.
  • Ensure the team communicates the Maison’s story, craftsmanship, and product attributes to clients.
  • Coordinate with the Boutique Director on sales strategies, business objectives, and operational efficiency.
  • Collaborate with the Assistant Boutique Manager responsible for Operations to coordinate front-of-house sales and back-of-house support.
  • Provide market insights, client feedback, and sales data to the Boutique Director.

Benefits

  • Medical, dental, and vision programs
  • Health savings and flexible spending accounts
  • Life insurance and disability benefits
  • 401(k) with employer match
  • Paid time off
  • Wellness reimbursement benefit
  • Employee assistance program
  • Volunteer days off
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