Assistant Boutique Director

Richemont•New York, NY

2d•$100,000 - $115,000•Onsite

About The Position

The Assistant Boutique Director at Dunhill’s Madison Avenue flagship supports the boutique’s commercial success and elevates the customer journey. Reporting to the Boutique Director, this role leads sales-floor performance, develops exceptional client relationships, and ensures world-class service. The Assistant Boutique Director builds and manages a high-performing team of Client Advisors and specialist service providers, including Made-to-Measure, Barber, and Humidor services, while representing the Maison and upholding its standards of excellence. The role combines sales leadership, luxury clienteling, team development, brand ambassadorship, and collaboration with boutique leadership and operations. The successful candidate will help deliver personalized experiences for discerning clients and contribute market, client, and sales insights to business decisions.

Requirements

Progressive retail experience, including sales management or a senior clienteling role in luxury retail; menswear or lifestyle experience is preferred.
A track record of achieving and exceeding sales targets in a high-end retail environment.
Demonstrated ability to recruit, train, motivate, and manage a diverse sales team.
Exceptional leadership skills.
Excellent communication, interpersonal, and presentation skills, including the ability to engage with discerning clients and internal stakeholders.
Deep expertise in luxury clienteling, relationship building, and delivering personalized, elevated customer experiences.
Ability to work flexible hours, including evenings, weekends, and holidays, as required.

Nice To Haves

Experience in menswear or lifestyle luxury retail.
A bachelor’s degree in Business Administration, Marketing, Retail Management, or a related field is preferred.

Responsibilities

Drive sales targets and key performance indicators for the sales floor, supporting growth and profitability.
Lead by example on the sales floor through active client engagement, strong selling skills, and adherence to selling ceremony.
Monitor sales performance and trends, and implement strategies to maximize opportunities and improve conversion.
Maintain visual merchandising and store presentation standards.
Promote a personalized, client-centric service culture that exceeds client expectations.
Develop clienteling strategies and lasting relationships with clients, including high-value and VIP clients.
Oversee scheduling and execution of VIP client appointments.
Lead the team in providing styling advice, product knowledge, and bespoke recommendations.
Resolve client concerns and feedback professionally and discreetly.
Recruit, onboard, train, coach, mentor, and develop Client Advisors and specialist service providers.
Provide performance feedback, conduct regular performance reviews, set objectives, and support career development.
Foster a collaborative team environment that encourages initiative, expertise, and a shared passion for luxury.
Represent the Maison as an ambassador, embodying its heritage, values, and aesthetic in the boutique and at external events or networking opportunities.
Ensure the team communicates the Maison’s story, craftsmanship, and product attributes to clients.
Work with the Boutique Director to align sales strategies with business objectives and operational efficiency.
Coordinate with the Assistant Boutique Manager responsible for Operations to support seamless front-of-house and back-of-house operations.
Provide the Boutique Director with market insights, client feedback, and sales data to inform decisions.