Beer Den Master

Lowes Foods•Hanahan, SC

About The Position

The Beer Den Master helps grow community through guest loyalty and profitable, personal interactions that build genuine relationships and deliver a brand-aligned experience. The role oversees Beer Den inventory, sales, events, guest education, equipment upkeep, sanitation, and compliance with state laws governing beer sampling, sales, and purchasing. Pay starts at $16 per hour.

Requirements

Working understanding of beer.
Familiarity with ALE laws governing the sale and purchase of wine products.
Sales-minded, with effective communication, guest service, and selling skills.
Friendly, outgoing personality.
Self-motivated and trustworthy, with the ability to adhere to guidelines.
Ability to work well with others.
Ability to read and understand information and directions.
Ability to communicate effectively with the Store Manager, DSD Receiver, and vendors.
Ability to bend, kneel, and stand for extended periods.
Ability to lift 30 pounds consistently and 60 pounds occasionally.
Must be at least 21 years old.

Responsibilities

Order and maintain appropriate inventory of Beer Den supplies and draught beer.
Build and maintain professional relationships with distributor and wholesaler partners and brewery direct sales associates.
Schedule events such as tap takeovers and conduct Beer Den tastings, in-store demonstrations, and promotions as needed.
Assist with inventory and follow practices outlined by the Manager of Financial Perpetual Inventory.
Train Beer Den Hosts and other store Hosts, as appropriate, on Beer Den operating procedures.
Perform routine Beer Den equipment maintenance, including line and faucet cleaning and minor repairs.
Drive packaged beer and growler sales by managing displays, coordinating with distributors and wholesalers on inventory, and ensuring appropriate pricing and product selection.
Complete the weekly Beer Den guest communication piece, currently “What’s Tappening,” by Wednesday at 5 p.m.
Attend education and branding events scheduled by the Category Manager of Beer and Wine.
Educate guests about product attributes and information and provide guidance based on their needs and preferences.
Ensure marketing and brand materials, including signage, prices, and flyers, are properly displayed, maintained, and used.
Maintain Beer Den sanitation and appearance and wash and prepare growlers according to established practices.
Follow state laws governing the sampling, sale, and purchase of beer.
Fill, seal, and label growlers upon guest request according to established standards.
Announce specials and sale information over the PA system.
Perform other duties as assigned by management.