Beer Den Master

Lowes Foods•Cary, NC

About The Position

The Beer Den Master grows community, builds guest loyalty, and maximizes profits through personal interactions and a brand-aligned guest experience. This role manages Beer Den supplies and draught beer inventory, builds relationships with distributors and brewery sales associates, schedules events and tastings, supports packaged and growler beer sales, and educates guests about products. The position also trains Beer Den Hosts and other store Hosts, maintains Beer Den equipment and sanitation, follows applicable state laws, and completes weekly communications for Beer Den guests.

Requirements

Working understanding of beer.
Familiarity with ALE laws governing the sale and purchasing of wine products.
Sales-minded, with effective communication, guest service, and selling skills.
Friendly, outgoing personality.
Self-motivated and trustworthy, with the ability to adhere to guidelines.
Ability to work well with others.
Ability to read and understand information and directions.
Ability to communicate effectively with the Store Manager, DSD Receiver, and vendors.
Ability to bend, kneel, and stand for extended periods.
Ability to lift 30 pounds consistently and 60 pounds occasionally.
Must be at least 21 years old.

Responsibilities

Order and maintain appropriate inventory of Beer Den supplies and draught beer.
Build and maintain professional relationships with distributor and wholesaler partners and brewery sales associates.
Schedule events such as tap takeovers and conduct tastings in the Beer Den, in-store demos, or promotions as needed.
Assist with inventory and follow practices outlined by the Manager of Financial Perpetual Inventory.
Train Beer Den Hosts and other store Hosts, as appropriate, on Beer Den operating procedures.
Perform routine maintenance on Beer Den equipment, including line and faucet cleaning and minor repairs.
Drive packaged beer and growler sales by managing displays and coordinating with distributors and wholesalers on inventory, pricing, and product selection.
Complete the weekly Beer Den guest communication piece, currently “What’s Tappening,” by Wednesday at 5 PM.
Attend education and branding events scheduled by the Category Manager of Beer and Wine.
Educate guests about product attributes and provide guidance based on their needs and preferences.
Display, maintain, and use marketing and brand materials, including signage, prices, and flyers.
Maintain Beer Den sanitation and appearance, and wash and prepare growlers according to established practices.
Follow state laws governing beer sampling, sale, and purchasing.
Fill growlers at guests’ requests according to established filling, sealing, and labeling standards.
Announce specials and sale information over the PA system.
Perform other duties assigned by management.