Beer Den Master

Lowes Foods•Murrells Inlet, SC

About The Position

The Beer Den Master builds community by fostering guest loyalty and maximizing profits through personal interactions, genuine relationships, and a brand-aligned guest experience. The role manages beer and supply inventory, maintains relationships with distributors and breweries, schedules events and tastings, trains Beer Den Hosts and other store Hosts, and supports packaged beer and growler sales. The Beer Den Master also maintains Beer Den equipment and presentation, communicates weekly with guests, educates guests about products, and follows applicable state laws and established procedures.

Requirements

Working understanding of beer.
Familiarity with ALE laws governing the sale and purchasing of wine products.
Sales-minded, with effective communication, guest service, and selling skills.
Friendly, outgoing personality.
Self-motivated and trustworthy, with the ability to adhere to guidelines.
Ability to work well with others.
Ability to read and understand information and directions.
Ability to communicate effectively with the Store Manager, DSD Receiver, and vendors.
Ability to bend, kneel, and stand for extended periods.
Ability to lift 30 pounds consistently and 60 pounds occasionally.
Must be at least 21 years old.

Responsibilities

Order and maintain appropriate inventory of Beer Den supplies and draught beer.
Build and maintain professional relationships with distributor and wholesaler partners, as well as brewery direct sales associates.
Schedule events such as tap takeovers and conduct tastings in the Beer Den, at in-store demos, or for promotions as needed.
Assist with inventory and follow practices established by the Manager of Financial Perpetual Inventory.
Train Beer Den Hosts and other store Hosts, as appropriate, on Beer Den operating procedures.
Perform routine Beer Den equipment maintenance, including line and faucet cleaning and minor repairs.
Drive packaged beer and growler sales by managing displays and coordinating with distributors and wholesalers to maintain inventory on shelves and in the back room; ensure appropriate pricing and product selection.
Prepare a weekly communication piece for Beer Den guests, currently “What’s Tappening,” due every Wednesday at 5 PM.
Attend education and branding events scheduled by the Category Manager of Beer and Wine.
Educate guests about product attributes and information and guide them according to their needs and preferences.
Properly display, maintain, and use marketing and brand materials, including signage, prices, and flyers.
Maintain Beer Den sanitation and appearance, and wash and prepare growlers according to established practices.
Follow state laws governing beer sampling, sales, and purchasing.
Fill, seal, and label growlers upon guest request according to established standards.
Announce specials and sale information over the PA system.
Perform other duties assigned by management.