About The Position

The Beauty Counter Manager leads a team of Beauty Advisors and manages a specific cosmetics brand. The role combines team leadership, customer engagement, and business management to deliver personalized consultations, expert product application, and service tailored to customers’ beauty and style preferences. The manager builds customer loyalty through outreach, follow-up, and consistent personalized service; drives sales; reviews business performance; and executes vendor events and promotions. The position also oversees stock presentation, hygiene, merchandising, and team performance to maintain a polished brand experience. The Counter Manager sets a positive example for the team, prepares the counter for customers, reviews sales goals and keeps up with launches, best-selling products, and beauty trends. They lead customer interactions on the floor, coach colleagues on loyalty benefits and service, support merchandising, and promote teamwork and continuous improvement. The role requires dependable attendance and flexible availability, including days, evenings, weekends, and holidays.

Requirements

  • Must be able to understand and communicate effectively with customers, co-workers, and supervisors.
  • Must be able to read and understand employment policies and safety rules and procedures in English.
  • Flexible availability, including days, evenings, weekends, and holidays.
  • Regular, dependable attendance and punctuality.
  • Ability to perform the position’s physical requirements, including talking, lifting, constant movement, standing, reaching, and frequent use of computers and other technology.

Nice To Haves

  • 3–5 years of relevant retail, beauty, or leadership experience preferred.

Responsibilities

  • Lead a team of Beauty Advisors and manage the operations of a specific cosmetics brand.
  • Deliver exceptional customer service through personalized consultations, expert product knowledge, and product application.
  • Build client relationships and develop a loyal customer base through outreach and follow-up.
  • Review and analyze daily, weekly, monthly, seasonal, and annual sales performance, and implement strategies to grow the business and improve results.
  • Plan and execute in-store and vendor-led events and promotions to drive traffic and engagement.
  • Maintain brand standards through merchandising, hygiene, clean and stocked testers, current signage and pricing, and stock replenishment.
  • Coach team members on loyalty benefits and help ensure customers have what they need and receive a personal, courteous conclusion to each interaction.
  • Acquire new customers by opening credit accounts and sharing loyalty benefits.
  • Collaborate with vendors, personal stylists, and store leadership to optimize outcomes.
  • Resolve customer concerns professionally and with a customer-first approach.
  • Stay informed about new launches, best sellers, and beauty trends to support team education.
  • Manage multiple priorities in a fast-paced environment while demonstrating flexibility, sound judgment, attention to detail, and teamwork.
  • Model collaboration, honesty, care, and continuous improvement while working toward sales and store results.

Benefits

  • Competitive pay and benefits
  • Comprehensive health and wellness coverage
  • 401(k) match
  • Paid time off
  • Eight paid holidays
  • Continuous learning and leadership development
  • Colleague Resource Groups
  • Volunteer opportunities
  • Merchandise discounts
  • Performance-based incentives
  • Annual merit review
  • Employee Assistance Program with mental health counseling and legal and financial advice
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