B2B Social Media Specialist

Firebrand Communications•San Francisco, CA

10d•Remote

About The Position

Firebrand is seeking a Social Media Specialist to manage organic and paid LinkedIn programs for B2B technology companies and their executives. The role is suited to a junior marketer with hands-on experience who can turn executive expertise into a consistent, credible voice that builds reach, reputation, and pipeline. The position calls for strong writing and editing, practical fluency with AI tools, and an analytical approach to social media across company pages, executive profiles, LinkedIn Ads, and B2B influencer partnerships. The agency works with high-growth B2B AI companies in areas including enterprise AI, AI infrastructure, robotics and physical AI, analytics, and fintech. Campaigns are often integrated with PR, SEO/GEO, social, and paid media, offering exposure to other disciplines. The agency describes its culture as entrepreneurial, efficient, supportive, and focused on excellent work, client service, and developing skills. It is AI-forward and expects team members to be fluent in AI workflows. The role typically supports three to five clients and reports to the SVP of Digital Marketing. The agency is headquartered in San Francisco and currently operates remote-first, but the role requires a Bay Area location for client meetings, office meetings, and gatherings.

Requirements

2–4 years of relevant social media experience, with an emphasis on B2B technology and LinkedIn.
Demonstrable experience managing LinkedIn for senior executives as well as company pages, with portfolio examples.
Hands-on experience with LinkedIn Campaign Manager, from campaign strategy and build through optimization and reporting.
Familiarity with the B2B technology sector.
A solid academic track record at least to bachelor’s degree level.
Confident, practical use of AI for content creation and editing, with curiosity about agents, skills, and new workflows.
Comfort operating in fast-paced startup environments while balancing multiple clients, executives, and content calendars.
Clear, persuasive communication skills and the ability to present strategy and performance insights confidently to clients and senior executives.

Nice To Haves

Agency experience.
Experience with organic Reddit strategy for B2B brands, including subreddit research and authentic community engagement.
Experience working with AI companies.

Responsibilities

Develop and execute organic LinkedIn strategies for multiple B2B technology company pages, including editorial planning, content creation, publishing, community management, and optimization.
Own social strategy and execution for senior B2B technology executives, including profile optimization, ghostwritten posts, engagement and commenting strategy, and development of each executive’s distinctive voice and point of view.
Write copy for social posts, carousels, ads, video scripts, and newsletters; edit client and executive drafts to strengthen messaging and preserve each voice.
Use AI tools, agents, and skills to research, ideate, draft, edit, and repurpose content while maintaining quality, accuracy, and brand voice.
Plan, build, and optimize LinkedIn Ads campaigns, including audience targeting, ad formats, budget pacing, A/B testing, and ongoing optimization.
Identify and vet relevant B2B creators and influencers; manage outreach, co-write and approve content, coordinate partnerships, and report results.
Manage scheduling, publishing, social listening, and analytics using platforms such as HubSpot, Hootsuite, Sprout Social, Taplio, or similar tools.
Work directly with clients and executives, presenting strategies, content plans, and performance results clearly and confidently.
Build regular performance reports for company-page, executive, and paid social, translating metrics into insights and recommendations.