B2B Sales Executive

D2B
•Remote

About The Position

The B2B Sales Executive will join an innovative UK publishing and business engagement company as a dedicated, full-time remote team member. The company operates a digital platform and publishing service that helps entrepreneurs and corporate leaders capture personal insights, engage audiences, generate warm leads, and publish co-authored books. This is a full-cycle sales role reporting directly to the Founder. The Executive owns outbound business development, converts incoming interest, and drives proactive outreach through to closed deals. They engage UK business owners, CEOs, and senior decision-makers, explain the product proposition, and guide prospects from initial contact to close. The role sells an individual package priced at £995, initially targeting entrepreneurs and business owners seeking recognition, profile raising, and authority, as well as a corporate package priced at £25,000 for CEOs and senior executives at established businesses with £5m+ turnover who seek customer engagement and lead generation. Success means educating and converting prospects efficiently, maintaining a healthy pipeline independently, consistently closing deals, and freeing the Founder from day-to-day sales execution.

Requirements

  • Demonstrated experience in B2B outbound sales, with personal responsibility for closing deals and generating revenue; appointment booking alone is not sufficient.
  • Proven ability to sell complex, abstract, or non-standard products or services that require educating buyers, such as SaaS, marketing, publishing, or consultative solutions.
  • Exceptional spoken and written English and the confidence to engage UK CEOs and business owners credibly.
  • Self-motivated, resilient, and highly organised, with the ability to manage a pipeline autonomously from day one.

Responsibilities

  • Explain and sell an unfamiliar, consultative product proposition by uncovering buyer motivations and demonstrating commercial value.
  • Target entrepreneurs and business owners for the individual package and CEOs and senior executives at established businesses for the corporate package.
  • Own the full sales cycle, moving leads from outreach through discovery, presentation, objection handling, and deal closing.
  • Conduct unscripted outreach to UK decision-makers by phone, email, and LinkedIn.
  • Manage follow-ups independently, maintain accurate CRM records, and drive consistent conversions without day-to-day oversight.
  • Represent the company’s brand with credibility, professionalism, and emotional intelligence.
  • Maintain a healthy pipeline and close deals consistently.
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