B2B Marketing Specialist

CarGurus • Boston, MA

2d • $71,000 - $88,000 • Hybrid

About The Position

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
We are seeing rapid innovation in our mission to partner with automotive dealers—and we're looking for a B2B Marketing Specialist to help market and grow our portfolio of products, from core offerings to innovative new launches. This is a unique opportunity to span both the Dealer Product Marketing and Performance Marketing teams, supporting initiatives that drive acquisition, product adoption, and retention. You'll partner closely with Product, Sales, and Account Management to turn strategy into action and keep customer satisfaction at the core of everything we do.
This job is a good fit for someone who is curious, energized by fast-moving environments, and eager to build full-stack marketing skills—from product storytelling to performance execution. You're a proactive doer who loves owning the details, thrives on collaboration, and wants to grow quickly on a low-ego, high-impact team. No automotive experience necessary.

Requirements

• 2+ years of experience in B2B marketing, preferably in a tech, marketplace, or other fast-paced growth environment.
• Strong understanding of core marketing principles, with the ability to develop and execute end-to-end, multi-channel campaigns that drive business performance.
• Analytical, data-driven mindset.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging, copy, and creative.
• Organized, adaptable, and proactive, with strong project management skills, attention to detail, and a bias for action in fast-moving environments.
• Experience and/or ability to use AI agents to optimize workflows.

Nice To Haves

• Experience with marketing tools such as Marketo, Salesforce, Looker/Omni, and Google Analytics is a plus.

Responsibilities

• Support launches and adoption efforts for dealer products, features, and programs in partnership with Product, Sales, and Account Management.
• Turn business goals into targeted, multi-channel marketing campaigns that drive acquisition, engagement, adoption, and retention.
• Use dealer feedback, segmentation, and performance data to help inform messaging, campaign recommendations, and execution.
• Support product positioning and messaging that clearly communicates value and reflects dealer needs.
• Coordinate and execute campaigns across channels to deliver a consistent customer experience and support business goals.
• Create and maintain collateral, pitch decks, and other materials that help Sales communicate product value to dealers.
• Track results through reporting, testing, and analysis, and apply learnings to improve future campaigns.
• Stay organized across multiple priorities, collaborate closely with partners, and help turn strategy into action.

Benefits

• equity for all employees, both when they start and as they continue to grow with us.
• career development and corporate giving programs
• employee resource groups (ERGs) and communities
• flexible hybrid model
• robust time off policies
• daily free lunch
• new car discount
• meditation and fitness apps
• commuting cost coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed