B2B Marketing Specialist

Blue Cross Blue Shield of Massachusetts•Boston, MA

1d•$84,510 - $103,290•Hybrid

About The Position

Marketing Specialist for the B2B Team is a key role responsible for the development and execution of B2B marketing strategies and projects that align with the company’s overall business goals. This position will manage multiple complex projects concurrently, from initial strategy through to final execution. The role requires close collaboration with Sales, Product, and other business partners to develop compelling sales materials, account-specific member-facing materials, and targeted campaigns that contribute to the organization’s growth and retention goals. This position is eligible for the Flex persona.

Requirements

2+ years of experience in marketing, project coordination, or a related field, with a proven ability to manage projects from concept to completion.
Experience in B2B marketing and/or the healthcare industry strongly preferred.
Demonstrated experience in developing and managing marketing materials for various channels, including web, email, and print.
Skilled at translating complexity into clear and easy to understand messaging and narratives.
Strong project management skills and a demonstrated ability to manage multiple complex projects concurrently.
Must be able to get into the details with hands-on execution while also contributing strategic recommendations for projects.
A collaborative mindset with strong communication skills suitable for working with cross-departmental teams, including senior leadership and technical stakeholders.
Proficiency with Microsoft Office Suite, Google Suite, and Adobe Creative Suite (Photoshop, Acrobat).
Familiarity and comfort leveraging data and analytics as well as AI to influence product marketing strategies.

Responsibilities

Oversee the development and execution of B2B projects, such as account and broker newsletters (e.g., IAI, Healthwatch, Take Five), RFP responses, and broker/account notices.
Collaborate with the Sales team to manage the development of B2B and B2B2C collateral, including account-specific member materials and marketing campaigns.
Provide support for the communication of key B2B value propositions.
Assist in the development of critical sales materials, including finalist decks, in partnership with Sales and other business partners.
Support the sales team with the development and maintenance of online tools, such as microsites, ekits, and Benefits@Blue.
Provide ongoing support for account executives to help meet new business growth targets and retention rates.
Support the marketing launches for new products and services across all eligible account segments.
Collaborate on targeted campaigns, including account-based marketing initiatives and strategies for key segments and clients.
Continuously identify and recommend opportunities for operational efficiencies to improve processes and deliver work better, faster, or more cost-effectively.
Champion the adoption of AI and other new technologies to enhance strategic expertise and improve operational efficiency.