Specialist, B2B Marketing

Mastercard•Purchase, NY

1d•$84,000 - $135,000•Onsite

About The Position

As a Specialist in CNPF (Commercial and New Payment Flows) B2B Marketing, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US teams: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises. You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly.

Requirements

Team Player & Relationship Builder: You’re a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing team.
Effectiveness Engine: You build solutions – with technology, communications, and data – that make processes more efficient, effective and helpful.
Proactive Problem Solver: You anticipate challenges and take initiative to drive improvements.
Communicator: You can tailor your communication style and content to fit the intended audience and purpose. Your communication is clear, specific, and effective.
Creative: You excel in developing compelling marketing content that speaks to digital-savvy audiences and are interested in seeking out and brainstorming new approaches to drive higher effectiveness.
Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus.
Technologically savvy: Strong Microsoft Office (Excel& PowerPoint) and AI skills.

Nice To Haves

Background in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales – e.g. Salesforce.
Familiarity with event and experiential marketing, media planning and strategy.

Responsibilities

Event development and ownership: Deliver on and evolve the CNPF event attendance strategy for sales and business development teams including owned (e.g. MA sponsorship-led) and attended (e.g. trade and industry) experiences. Includes event creation, contracting, message and collateral development, sales engagement and collaboration, participation measurement and reporting.
Measurement and Alignment: Monitor campaign performance metrics across marketing initiatives, analyze outcomes, and develop optimizations to increase their effectiveness. Track and report on performance metrics for marketing programs and campaigns, ensuring engagement with business objectives.
Thought Leadership: Work with product, global marketing, sales/BD and research teams to outline and execute on key thought leadership needs to drive key messaging into the marketplace.
Cross-functional Collaboration: Work with internal teams including product, marketing operations, Sponsorships, Media, Communications, agency partners, legal, and sales to ensure seamless execution and compliance of marketing initiatives.
Identify Growth Opportunities: Partner with account managers to identify gaps and propose marketing solutions that drive results.

Benefits

insurance (including medical, prescription drug, dental, vision, disability, life insurance)
flexible spending account and health savings account
16 weeks of new parent leave
up to 20 days of bereavement leave
80 hours of Paid Sick and Safe Time
25 days of vacation time
5 personal days
10 annual paid U.S. observed holidays
401k with a best-in-class company match
deferred compensation for eligible roles
fitness reimbursement or on-site fitness facilities
eligibility for tuition reimbursement