B2B Marketing Specialist, Higher Ed

Clasp

1d • $80,000 - $95,000 • Remote

About The Position

Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are the market leader in institutionally-funded gap loan programs, partnering with schools to design, launch, and manage lending programs that keep students enrolled, graduating, and thriving. We are hiring a B2B Marketing Specialist to own hands-on marketing execution for Clasp Student Finance, helping us grow and support the school partners who launch gap loan programs with Clasp. You'll take direction from our business and marketing leaders and turn it into finished work: polished content for higher education leaders, flawlessly run events, compliant student-facing materials, and high-performing HubSpot campaigns, using AI tools to get more done in less time. Your work will help more schools keep their students enrolled, graduating, and thriving.

Requirements

• 2-4 years of marketing experience in a specialist, coordinator, or associate role, ideally on a lean or in-house team
• Ability to produce polished, on-brand content in both design and copy. You might be stronger in one, but you can ship both
• Highly organized, detail-oriented, and self-sufficient. You're comfortable managing multiple projects across teams with minimal oversight
• Daily, hands-on user of AI tools in your work
• Comfortable with up to 20% travel for team time and occasional event coverage
• Candidates must be authorized to work in the United States for any employer.

Nice To Haves

• HubSpot (or similar CRM) familiarity and event management experience are a plus, not required; we'll train you
• Startup experience is a plus, not required, if you bring high agency and flexibility
• A background in higher education, student lending, or financial services is a plus

Responsibilities

• Produce polished, on-brand content for a senior higher education audience, including one-pagers, decks, ads, webinar slides, social graphics, emails, and landing page copy
• Create compliant student-facing materials in partnership with our compliance team, so school partners can promote their loan programs with confidence
• Support our thought-leadership pipeline, including op-eds and policy pieces on college affordability and student lending
• Own event logistics end to end for conferences and school-partner events, including vendor coordination, shipping, registration, memberships, and sponsorships, all coordinated remotely, and keep attendees informed and set up for success
• Build, QA, and launch HubSpot campaigns, emails, and landing pages; manage lists, UTMs, and tracking; and keep CRM data clean
• Use AI tools daily to create content, light design, and copy faster and more independently, while keeping quality and brand from drifting
• Build and maintain repeatable checklists and SOPs so events and campaigns run smoothly every time
• Partner with sales, website, compliance, and outside vendors or firms to keep deliverables moving and stakeholders informed
• Manage day-to-day projects with our PR firm on press and content initiatives

Benefits

• Competitive cash and equity compensation
• Health benefits (health, dental, & vision)
• 401k
• Commuter benefits
• Flexible PTO policy
• Opportunities to grow and perform in a fast-paced environment alongside a stellar team.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed