B2B Marketing Specialist
About The Position
The B2B Marketing Specialist develops and executes B2B marketing strategies and projects aligned with the company’s business goals. The role manages multiple complex projects from initial strategy through final execution and collaborates with Sales, Product, and other business partners to create sales materials, account-specific member-facing materials, and targeted campaigns that support growth and retention goals. This position is eligible for the Flex persona. The specialist supports B2B and B2B2C marketing projects, sales enablement, product and service launches, targeted campaigns, and operational improvements. Success includes delivering projects on time and in alignment with strategic goals, earning positive stakeholder feedback, improving processes, and contributing to commercial growth and retention targets.
Requirements
- At least 2 years of experience in marketing, project coordination, or a related field, with the ability to manage projects from concept to completion.
- Experience developing and managing marketing materials for web, email, and print channels.
- Ability to translate complex topics into clear, easy-to-understand messaging and narratives.
- Strong project management skills and ability to manage multiple complex projects concurrently.
- Ability to perform hands-on execution while also contributing strategic recommendations.
- Collaborative mindset and strong communication skills for working with cross-departmental teams, including senior leadership and technical stakeholders.
- Proficiency with Microsoft Office Suite, Google Suite, and Adobe Creative Suite, including Photoshop and Acrobat.
- Familiarity and comfort using data, analytics, and AI to influence product marketing strategies.
- High school degree or equivalent required.
Nice To Haves
- Experience in B2B marketing and/or the healthcare industry is strongly preferred.
Responsibilities
- Oversee development and execution of B2B projects, including account and broker newsletters, RFP responses, and broker and account notices.
- Collaborate with Sales on B2B and B2B2C collateral, including account-specific member materials and marketing campaigns.
- Support communication of key B2B value propositions.
- Help develop sales materials, including finalist decks, in partnership with Sales and other business partners.
- Support development and maintenance of online sales tools, including microsites, ekits, and Benefits@Blue.
- Provide ongoing support to account executives to help meet new business growth targets and retention rates.
- Support marketing launches for new products and services across eligible account segments.
- Collaborate on targeted campaigns, including account-based marketing initiatives and strategies for key segments and clients.
- Identify and recommend operational efficiencies that improve processes and deliver work more effectively, quickly, or cost-effectively.
- Champion adoption of AI and other new technologies to enhance strategic expertise and operational efficiency.
- Manage and deliver B2B marketing projects on time, aligned with strategic goals and communicated effectively to stakeholders.
- Help implement process improvements that increase efficiency, improve cross-functional collaboration, and produce measurable time or cost savings.
Benefits
- Paid time off
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Well-being benefits
- Variable pay eligibility
- Investment in employee development and resources for success
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
High school or GED
