Automotive Sales Consultant - Bilingual

Capital Ford of Hillsborough•Hillsborough, NC

About The Position

Capital Ford of Hillsborough is seeking a driven, customer-focused, bilingual Automotive Sales Consultant to support English- and Spanish-speaking customers. The role is based in a dealership described as having a small-town feel and personal connections, backed by the resources and opportunities of Capital Automotive Group. The consultant helps customers find suitable vehicles and works to create lasting customer relationships and an exceptional guest experience. The consultant guides customers through the sales process, from understanding their needs and presenting vehicles to arranging test drives, introducing financing, and delivering vehicles. They explain vehicle features, pricing, incentives, and programs in English and Spanish; keep current on inventory and promotions; follow up after sales; and work toward individual and team sales goals. Ongoing training and professional development are available.

Requirements

Fluency in English and Spanish; verbal communication is required, while written communication is preferred.
Strong customer service skills and the ability to quickly build rapport and trust.
Excellent communication, presentation, and interpersonal skills.
Goal-oriented and self-motivated, with the ability to thrive in a fast-paced environment.
Comfort with computer systems, CRM platforms, and digital communication tools.
Valid driver’s license and an acceptable driving record.
Ability to pass pre-employment background screening.

Nice To Haves

Previous sales experience is preferred.
Automotive sales experience is a plus.
Written communication in both English and Spanish is preferred.

Responsibilities

Greet and assist English- and Spanish-speaking customers, creating a welcoming and inclusive sales environment.
Understand customers’ transportation needs, preferences, and budgets, and build lasting relationships.
Recommend Ford vehicles, trucks, SUVs, and pre-owned inventory aligned with customer goals and lifestyles.
Guide customers through the sales process, including vehicle presentations, test drives, finance introductions, and vehicle delivery.
Explain vehicle features, pricing, incentives, and available programs in English and Spanish.
Follow up with customers to support satisfaction and encourage repeat and referral business.
Maintain current knowledge of inventory, product updates, manufacturer incentives, and dealership promotions.
Consistently achieve or exceed individual and team sales goals.
Participate in ongoing training and professional development opportunities.
Perform additional duties as assigned.