Automotive Sales Consultant - Bilingual

Hillsborough Chrysler Dodge Jeep Ram•Hillsborough, NC

About The Position

Hillsborough Chrysler Dodge Jeep Ram is seeking a driven, customer-focused, bilingual Automotive Sales Consultant who can support English- and Spanish-speaking customers. The role is focused on providing an exceptional, welcoming customer experience, understanding customers’ vehicle needs and budgets, and helping them through the complete vehicle sales process. The dealership offers a growing inventory and describes its culture as built on teamwork, accountability, and customer care. The position includes explaining vehicle features, pricing, programs, and promotions in both languages; maintaining knowledge of inventory and manufacturer incentives; following up with customers; and working toward individual and team sales goals. The posting describes Capital Auto Group as family-owned and growth-focused, with more than 1,500 team members across 20 automotive and powersports franchises, and emphasizes career development, performance recognition, and an inclusive workplace.

Requirements

Fluency in both English and Spanish; verbal and written communication preferred.
Strong customer service skills and the ability to build rapport and trust quickly.
Excellent communication, presentation, and interpersonal skills.
Goal-oriented, self-motivated, and able to thrive in a fast-paced environment.
Comfort using computer systems and CRM tools.
Valid driver's license with an acceptable driving record.
Ability to pass pre-employment background screening.

Nice To Haves

Previous sales experience preferred.
Automotive sales experience is a plus.

Responsibilities

Warmly greet and assist English- and Spanish-speaking customers, creating a welcoming and inclusive sales environment.
Build strong customer relationships by understanding vehicle needs, preferences, and budget.
Recommend Chrysler, Dodge, Jeep, and Ram vehicles based on customer goals and lifestyle.
Guide customers through the complete sales process, including vehicle presentations, test drives, financing introductions, and delivery.
Explain vehicle features, pricing, programs, and promotions in English and Spanish.
Follow up with customers to ensure satisfaction and cultivate repeat and referral business.
Maintain current knowledge of vehicle inventory, product updates, manufacturer incentives, and dealership promotions.
Consistently achieve or exceed individual and team sales goals.
Participate in ongoing training and professional development opportunities.
Perform additional duties as assigned.