Automotive Sales Consultant - Bilingual

Capital Ford of Hillsborough • Hillsborough, NC

2d

About The Position

Capital Ford of Hillsborough is seeking a driven, customer-focused, bilingual (English/Spanish) Automotive Sales Consultant. The role is based in a dealership described as having a small-town feel and personal connections, supported by the resources and opportunities of Capital Automotive Group. The consultant helps English- and Spanish-speaking customers find suitable vehicles and provides an exceptional customer experience throughout the sales process. Capital Auto Group is family-owned, growth-focused, and has more than 1,500 team members across 20 automotive and powersports franchises. The company emphasizes career development, performance, and an inclusive, equal-opportunity workplace.

Requirements

• Fluency in both English and Spanish; verbal communication is required and written communication is preferred.
• Strong customer service skills and ability to quickly build rapport and trust.
• Excellent communication, presentation, and interpersonal skills.
• Goal-oriented, self-motivated, and able to thrive in a fast-paced environment.
• Comfort using computer systems, CRM platforms, and digital communication tools.
• Valid driver’s license with an acceptable driving record.
• Ability to pass pre-employment background screening.

Nice To Haves

• Previous sales experience is preferred; automotive sales experience is a plus.

Responsibilities

• Warmly greet and assist English- and Spanish-speaking customers, creating a welcoming and inclusive sales environment.
• Build lasting relationships by understanding customers’ transportation needs, preferences, and budgets.
• Recommend Ford vehicles, trucks, SUVs, and pre-owned inventory that align with customer goals and lifestyles.
• Guide customers through the sales process, including vehicle presentations, test drives, finance introductions, and vehicle delivery.
• Explain vehicle features, pricing, incentives, and available programs in both English and Spanish.
• Follow up with customers to ensure satisfaction and cultivate repeat and referral business.
• Maintain current knowledge of inventory, product updates, manufacturer incentives, and dealership promotions.
• Consistently achieve or exceed individual and team sales goals.
• Participate in ongoing training and professional development opportunities.
• Perform additional duties as assigned.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed