Dealer Sales & Process Consultant - Iowa

Shift Digital•Des Moines, IA

7d•$95,000 - $105,000

About The Position

The Automotive Digital Field Consultant works with leading automotive OEMs to support dealerships’ sales processes. The consultant partners with dealership management, BDC directors, internet managers, marketing managers, and OEM field personnel to identify sales and process opportunities and help dealerships improve sales performance. The work covers areas such as SEO/SEM, reputation management, website user experience, digital retailing, CRM configuration and reporting, business model optimization, and lead response handling. The role involves educating dealers and OEM field networks, conducting dealership visits supported by the OEM, and consulting on sales strategy, tactics, roles, responsibilities, and digital goals. It requires presenting recommendations, creating action-oriented consultation recaps, training personnel on reporting tools, developing support materials, and encouraging adoption of existing dealership technologies. Extensive travel in the Midwest is required. Shift Digital provides digital marketing program optimization solutions to national brands and their local dealerships, helping them measure, manage, and improve digital marketing and sales performance.

Requirements

Professional and effective oral and written communication skills.
Ability to conduct discovery, observe processes, and generate recommendations.
Ability to articulate the automotive dealership road to the sale.
Familiarity with fundamental CRM principles.
Ability to motivate and mentor others.
Willingness and ability to travel extensively in the Midwest.

Nice To Haves

Experience selling cars.
Experience as a vendor calling on decision makers for variable-operations SaaS, including a 50% farming responsibility.
Ability to cross-train on agnostic solutions, including process and business-model insights.
Experience presenting to and training dealership or OEM personnel.

Responsibilities

Conduct sales consultations with dealerships to enhance their sales processes and performance.
Serve as a sales and process consultant to OEM regional staff and dealers, partnering with them to achieve program and aligned digital goals.
Educate dealers and OEM field networks on sales and process opportunities through consistent, OEM-supported dealer visits.
Construct and deliver presentations that improve the sales-process knowledge of OEM and dealership sales staff.
Generate daily consultation recaps with defined action items for OEM and dealership executive personnel.
Create and distribute support materials covering fundamentals and best practices.
Provide field support for regional meetings, presentations, and seminars.
Train personnel to use reporting tools using adult learning methodologies.
Analyze dealership sales conditions and consult with senior regional or area personnel and dealership staff on strategy, tactics, roles, and responsibilities.
Drive consistent adoption and utilization of retailers’ existing technologies.
Support sales-process improvement in areas including SEO/SEM, reputation management, website user experience, digital retailing, CRM configuration and reporting, business model optimization, and lead response handling.