Associate Search Marketing Specialist | Associate SEO & AI Search Specialist

97th Floor•Lehi, UT

6d•Remote

About The Position

Our mission at 97th Floor is to elevate people and brands we believe in. That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need. You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about how search engines and AI search actually work. We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to dive into organic search with curiosity, motivation, and genuine excitement to learn.

Requirements

1-2 years experience with SEO
Experience in Google Workspace/Excel, especially Google Sheets
Familiarity with Google Analytics (GA4), Google Search Console, or keyword/rank-tracking tools (STAT, Ahrefs, or similar) is a plus
Strong analytical skills with extreme attention to detail
Excellent written and verbal communication skills
Self-starter who is always trying to learn more in an ever-changing environment
A growth mindset — constantly learning, testing, and evolving with the industry

Nice To Haves

Bachelor’s degree in marketing or a related field

Responsibilities

Support the organic search strategy for clients’ sites, focusing on content strategy, technical fixes, internal linking, backlink acquisition, and results tracking and monitoring.
Conduct keyword research and AI prompt research to determine demand within prompt sets.
Assist with content mapping to identify content gaps.
Stay updated on algorithm changes, platform updates, and AI-driven search.
Complete regular technical health check-ins on client sites to identify crawl or indexing issues.
Run SERP analysis on new content and optimizations to spot schema opportunities and SERP features.
Identify new internal linking opportunities.
Apply link quality-assurance criteria when reviewing potential referring sites for backlink opportunities.
Monitor keyword rankings and AI visibility, review Google Search Console for technical issues, and help keep monthly reporting up to date.
Learn business models and bottom-line factors for clients, and connect search performance to business objectives.

Benefits

Medical: 75% paid for employees; 50% for dependents
Dental: 75% paid for employees; 50% for dependents
Vision: 75% paid for employees; 50% for dependents
Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)
HSA with up to $150/month match (rolls over and is yours permanently)
FSA option for dependent care
401(k) with up to 4% company match
ROWE (Results Only Work Environment) - no vacation policy, no time tracking, no office requirements
Primary caregiver: 12 consecutive weeks paid parental leave
Secondary caregiver: 6 consecutive weeks paid parental leave
97th Floor Library: Books provided upon request
Conferences & Training: Coverage for online trainings, local conferences, and occasional out-of-state events
On-site Gym: 24/7 access with lockers and showers
Thanksgiving Point Corporate Pass: Up to 8 people per visit; discounts included
Sundance Corporate Pass: Winter and summer access