Content Marketing Manager, SEO & AI Search
About The Position
Chime is hiring a Content Marketing Manager to own content and citation work that increases the company’s visibility in AI search. The role owns Chime’s blog from planning through publication, runs AI-powered content workflows, and earns coverage on trusted third-party sources. The position partners with the Principal, AI Search Strategy & SEO, who sets strategy, priority categories, targets, and measurement; this role owns the content that supports those visibility targets. This is a hands-on role with strategic scope. The manager develops and executes editorial plans for SEO and answer engine optimization (AEO), maintains a steady publishing cadence, structures content so AI models can understand and cite it, and manages content across Chime.com. The role also improves conversion through calls to action, email capture, conversion paths, and testing. The manager oversees Chime’s AI content optimization platform relationship and workflows, including drafting, optimization, disclosures, and CMS publishing. They lead offsite visibility efforts with affiliate and publisher partners, manage the AI visibility budget, and coordinate content through Legal & Compliance and partner bank review. They collaborate across PR, Brand, Social, YouTube, and Help Center, and track citations, visibility, rankings, traffic, and enrollments to guide ongoing experiments and performance reviews.
Requirements
- At least 5 years of experience in editorial strategy, content strategy, or SEO content, with demonstrated growth in organic visibility, traffic, or conversions.
- Hands-on knowledge of AEO/GEO, including how LLMs and AI answer engines select and cite sources and how content structure, accuracy, and third-party coverage affect visibility.
- Experience with AI content tools and workflows, such as AirOps, Profound, or LLM-based writing and optimization tools, and interest in automating repetitive work.
- Experience publishing in a regulated industry such as financial services, fintech, insurance, or healthcare, including managing content through legal and compliance review.
- Hands-on experience with a CMS; Contentful is preferred.
- Experience with Jira or similar ticket-based workflows.
- Experience managing freelancers, agencies, or external partners, including timelines, quality, and budget.
- Strong writing and editing skills, attention to accuracy, and ability to translate performance data into clear recommendations.
- Ability to manage multiple workstreams and stakeholders in a fast-changing area with little supervision.
Nice To Haves
- Experience with Contentful.
- Experience with AI content tools such as AirOps or Profound.
Responsibilities
- Own Chime’s blog and editorial content plan for SEO and AEO, translating priority categories, prompt data, and member insights into a sequenced roadmap.
- Run the editorial calendar and maintain a steady publishing cadence, structuring content for AI discovery and citations and ensuring product details are current and accurate in Contentful.
- Lead content across Chime.com, including product launches and seasonal campaigns with Product Marketing.
- Improve blog and site conversion through inline calls to action, email capture, stronger conversion paths, and regular CRO testing.
- Manage the day-to-day relationship with AirOps and automate content lifecycle steps, including drafting, optimization, disclosures, and CMS publishing.
- Lead offsite visibility with affiliate and publisher partners, manage the AI visibility budget, identify source gaps, brief partners on accurate product information, and track placements through publication.
- Move content through Legal & Compliance and partner bank review, managing a high-volume queue and using AI-assisted pre-review tools to speed approvals.
- Coordinate with PR, Brand, Social, YouTube, and Help Center to maintain accurate and consistent information about Chime across the web.
- Track citations, AI visibility by topic, rankings, traffic, and enrollments; run experiments on content format, structure, and calls to action; and share findings in the weekly organic performance review.
Benefits
- Eligible full-time employees may receive bonuses, competitive equity, and benefits.
- Backup child, elder, and pet care.
- Subsidized commuter benefits for eligible employees.
- Comprehensive health, financial, and wellbeing benefits.
- Generous vacation policy and company-wide paid days off.
- One percent of time off to support local community organizations of the employee’s choice.
- Annual wellness stipend for eligible wellness-related expenses.
- Up to 22 weeks of paid parental leave for birthing parents and 12 weeks for non-birthing parents.
- Family planning reimbursement.
- Four days per week in the office and Fridays from home for employees near an office; a fully remote program is also available.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
