SUN DAY RED - Associate Program Manager, Social Media

Sunday Red Golf•San Clemente, CA

1d•Onsite

About The Position

We’re looking for a dynamic, creative, and forward-thinking Associate Program Manager, Social Media to join our team at Sun Day Red. This role is instrumental in shaping our digital identity - crafting compelling stories, amplifying our brand voice, and authentically engaging with our global audience and influencer partners. The ideal candidate brings a strategic mindset, creative instincts, and a sharp understanding of social media platforms, trends, and best practices. You’re an idea generator and a maker - excited to experiment, iterate, and bring fresh concepts to life. As a self-starter, you thrive in a fast-paced environment while maintaining a meticulous attention to detail and organization to deliver a best-in-class brand presence across every channel. SUN DAY RED is an apparel and footwear company that resides in the ath-luxury category. In partnership with Tiger Woods, we leverage his lifetime of insights to create meticulously designed products. Rooted in golf, SUN DAY RED is designed for people who live active lifestyles and seek elevated attire that can be worn on the course, to the gym, to the office, or anywhere their busy lives take them. We OUT THINK the limitations of body, material, situation and conditions to design apparel that creates performance advantages in fit, form and function. We OUT WORK the field in preparation, in seeing the details in the details and discovering innovations that lead to novel solutions, ideas and styles. So SUN DAY RED becomes the badge that signifies a desire to OUT PLAY the challenges the course, the competition and life present. We live these values every day out of our San Clemente, CA headquarters.

Requirements

Strong creative and visual skills with experience in content creation and curation
Effective communication and collaboration skills, with the ability to work effectively in a team environment and across departments
Excellent written and verbal communication skills, with the ability to craft compelling and on-barnd messages.
Proficiency in social media tools such as Hootsuite, Hookit, RivalIQ, and more
A genuine passion for content and social media, with a deep interest in the golf, sports, fashion, and/or athleisure industry
Comfortable in a startup environment, adaptable to change, resourceful and capable of juggling multiple projects at once
High school diploma required.
3-5 years of experience managing social platforms, preferably in the golf, sports, fashion, apparel, or lifestyle industry
Experience in social media analytics and reporting tools to track and measure campaign performance
Experience in identifying and implementing innovative social media strategies to drive engagement and brand growth.

Nice To Haves

Proficiency in photo & video editing tools such as Photoshop, Final Cut, or Premiere Pro strongly preferred.
Bachelor’s degree in marketing or communications strongly preferred.

Responsibilities

Develop and manage the global social content calendar, ensuring seamless alignment with integrated marketing campaigns and broader business objectives.
Collaborate with members of the brand marketing team to curate, edit, and publish compelling organic content, develop high-quality creative assets, craft platform appropriate copy, and publish engaging social posts across all major channels.
Collaborate on monthly social media plans that support go-to-market (GTM), eCommerce, and brand-building initiatives—tailored to drive engagement and results.
Identify and collaborate with relevant influencers and brand ambassadors, maintain influencer relationships via social media, assist in the execution of product seeding, and report on influencer campaign performance.
Own the social care experience by managing customer inquiries and engagement through our designated community management tool—ensuring brand voice, responsiveness, and connection.
Monitor social media metrics and KPIs, analyzing data to evaluate the performance of campaigns and content.
Provide monthly reports and insights to drive actionable, data-driven content strategy adjustments.
Performs other related responsibilities as assigned.