Associate Social Media

Bimbo Bakeries USA•Irving, TX

1d•$56,500 - $73,400•Hybrid

About The Position

Bimbo Bakeries USA is transforming its marketing and redefining how its iconic brands show up in culture. The Associate Social Media supports day-to-day social content strategy, creation, publishing, community engagement, UGC sourcing, and channel operations across brand platforms. This role requires creative curiosity, attention to detail, and strong platform fluency to help brands show up authentically, responsively, and natively across social media. The associate will work closely with the Manager, Social Media, internal partners, and agency teams to deliver social-first content, facilitate community engagement, support influencer programs, and ensure flawless execution across channels. This position requires 5 days in the office per week in Irving, TX, with the ability to travel 15% domestically and/or internationally for meetings, conferences, creative shoots, and brand activations. The role also requires the ability to be "always on" for social media during critical activations.

Requirements

Bachelor’s degree required (or equivalent combination of education, training, and experience).
3–5 years of content marketing experience in CPG preferred, in house or agency side.
Well-rounded understanding of social media and its role in marketing strategy.
Exceptional written communication skills with attention to tone and voice.
Experience working cross-functionally within an organization.
Clear understanding of the social media ecosystem and expert knowledge with major social platforms.
Knowledge of content production workflows.
Proficiency in editing tools for basic video, photo, or design adjustments (e.g., CapCut, Canva, Adobe Express).
Public relations sensibility including principles of brand voice, brand safety, and news-worthiness.
Experience presenting data-supported recommendations to all levels of management.
Ability to self-organize and execute deliverables independently.
Proficiency in Microsoft Word, Excel, PowerPoint and Copilot.
Experience working with social and/or creative strategy, within an agency or brand/client team.
Must be located in Irving, TX.
Ability to travel 15% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations.
Ability to be “always on” for Social during critical activations.

Nice To Haves

Familiarity with Sprinklr or comparable SMMS platforms preferred.
Prior experience with social community management at enterprise level for large brand(s) preferred.
Understanding of the BBU competitive landscape is a plus.

Responsibilities

Assist in developing and maintaining organic editorial calendars in partnership with brand, agency, and Engagement Studio teams.
Guide and evaluate social creative against brief/objectives; provide clear, constructive feedback to raise the work.
Maintain consistent brand social strategy across paid and owned assets for all brand editorial calendars where applicable.
Support creative review prep and help ensure content aligns with brand voice, guidelines, and platform best practices.
Publish, schedule, tag, and optimize posts across social platforms with accuracy and consistency.
Monitor cultural trends and platform updates; surface relevant opportunities and creator formats to the Manager and/or Engagement studio team for evaluation.
Manage content for cross-functional review (Marketing, Customer Relations/Care, Legal, Regulatory, Corporate Communications) per governance workflows.
Execute hands-on editing of short-form video, social copy/captions, and lightweight graphics to ensure platform-native quality when applicable.
Coordinate brand tone of voice and style guidelines across consumer engagements in collaboration with the Customer Connections Center.
Proactively participate in relevant conversations to foster positive community engagement and brand affinity.
Flag potential risks, escalations, or complex consumer issues to the Manager and Engagement Studio team and track status through resolution.
Identify and curate user-generated content that aligns with brand guidelines and campaign needs as applicable.
Manage daily social story resharing, including posting, tagging, and captioning.
Support UGC rights management and maintain documentation and tracking for approvals.
Assist in managing creator/influencer assets, trafficking, and publishing for organic and paid programs.
Support review of influencer content for alignment with brand guidelines and FTC compliance.
Work with internal teams and agencies on creator sourcing, briefing preparation, and content organization.
Execute publishing and engagement workflows in Sprinklr, Meta Business Suite, and native tools.
Maintain response guidelines, FAQs, and UGC tracking documents.
Support platform hygiene tasks including account updates, credential management, and onboarding new channels into Sprinklr and Proofpoint in collaboration with Manager.
Champion accessibility best practices (alt text, captions, color contrast) per platform.
Monitor daily brand mentions, sentiment, and emerging trends using social listening tools.
Surface issues, trends, and creator/consumer moments to the Manager in real time.
Assist PR/Comms and Legal teams with issue tracking and reporting as needed.
Assist in quarterly IAT social listening reports per brand with Manager.
Track and organize performance data around engagement, reach, response times, and community insights.
Contribute to weekly/monthly reporting and benchmarking across brands.
Support test-and-learn activities such as A/B testing of creatives, formats, and posting windows.
Work closely with Customer Connections, PR/Comms, Legal/Regulatory, MCOE, and Brand Marketing partners as part of the Engagement Studio.
Participate in onboarding, training, and process improvements that increase speed, quality, and risk management.
Provide support to the Manager, Social Media on day-to-day coordination and documentation.