Associate, Social Media

General Atlantic•New York, NY

10h•$100,000 - $125,000•Onsite

About The Position

General Atlantic is hiring a Social Media Associate to join their New York-based marketing team. This role is an opportunity to help shape and scale GA’s social media presence during a period of growth and brand expansion. The ideal candidate is a digitally fluent storyteller and strategic content marketer who can elevate General Atlantic’s voice across social platforms through thoughtful content, strong editorial judgment, and best-in-class execution. The Associate will be responsible for the entire lifecycle of a cohesive social media strategy aimed at strengthening brand visibility, deepening audience engagement, and supporting broader marketing and communications objectives. This role involves working closely with Marketing, Communications, and other business teams to bring the firm’s insights, people, and platform to life through compelling, platform-native storytelling. The candidate should combine creativity with operational rigor, managing workflows, calendars, and measurement while also contributing ideas, writing copy, and shaping high-quality visual and editorial content. The Associate will drive both proactive and real-time social opportunities, translating business priorities, audience insights, and cultural moments into engaging content that reflects the General Atlantic brand and point of view.

Requirements

Bachelor’s degree required
3-5+ years of experience in social media, preferably within financial services, media, professional services, or other complex global organizations
Demonstrated experience managing brand social media channels and executing content strategies across major social platforms
Exceptional writing and editing skills, with the ability to craft clear, concise, and engaging platform-native copy
Strong understanding of social media trends, audience behavior, and platform best practices
Experience collaborating with creative teams to develop visually compelling and strategically aligned content
Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment
Analytical mindset with experience interpreting performance data and applying insights to improve content effectiveness
Comfortable working across functions and building relationships with stakeholders at varying levels of seniority
Entrepreneurial and solutions-oriented, with the ability to operate independently and bring structure to evolving processes
Strong attention to detail and commitment to accuracy and quality
Excellent verbal and written communication skills
An effective collaborator with the ability to develop credibility and trust, whether working independently or partnering with colleagues across teams and geographies

Nice To Haves

Familiarity with paid social strategy, social analytics platforms, and AI-enabled marketing tools preferred

Responsibilities

Lead the development and execution of General Atlantic’s social media strategy across key platforms, including LinkedIn and X
Manage day-to-day social media operations, including editorial planning, publishing workflows, approvals, and calendar management
Create and develop social-first content, including platform-native copy, visual direction, and campaign messaging that aligns with GA’s brand standards and voice
Partner closely with Marketing, Communications, and subject matter experts across the firm to translate complex business and investment themes into engaging social storytelling
Collaborate with internal and external creative partners to develop high-quality visual assets and multimedia content
Stay informed on evolving platform capabilities, social trends, and emerging technologies, including AI-enabled marketing tools, and provide recommendations to improve performance and efficiency
Identify timely opportunities for reactive and trend-based content that aligns with the firm’s positioning and priorities
Manage organic and paid social campaigns, including audience targeting, content amplification, and performance optimization
Monitor social performance metrics and audience insights to develop actionable recommendations that refine content strategy, optimize campaign effectiveness, and drive audience engagement and brand impact
Maintain consistency in tone, messaging, and visual identity across all social channels and regions
Support the continued evolution of social media processes, governance, and content operations to enable scale across the organization