Marketing and Social Media Associate

Sunshine Tape Products • Hallandale Beach, FL

9h

About The Position

The Marketing and Social Media Associate is responsible for the day-to-day management of the company’s social media properties and will work closely with other digital marketing efforts to generate a social media marketing strategy that will promote customer engagement and brand awareness. Your passion for social media as a marketing, advertising, and communications tool will result in the adoption and implementation of social media best practices across all social media channels. The successful candidate will be an excellent organizer, a creative writer, have an eye for design, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.

Requirements

• Have a pulse on beauty/fashion industry trends.
• Able to multi-task under time constraints, meet deadlines and work within a fast-paced environment.
• Must be well organized, detailed oriented and demonstrate an ability to manage multiple projects.
• Bachelor’s degree in communications, marketing, social media, graphic design, or a related or relavent field.
• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Experience using various analytics software preferred.
• Multi-tasking and time-management skills, with the ability to prioritize tasks.
• Ability to work in a fast-paced, high-pressure environment.

Responsibilities

• Development and implementation of content for brand’s social media channels through content creator partners.
• Plan, post, and maintain engaging content on our numerous social channels.
• Monitor activity on Social Media sites; engage in a positive manner and edit when needed.
• Perform daily community management on all social media platforms by engaging with followers, commenting on tagged posts, and answering inbound inquiries in a timely manner.
• Develop an engaging and brand-aligned content calendar every month, ensuring content schedule deadlines are met.
• Create “in-the-moment” content to compliment pre-planned content
• Monitor brand analytics across numerous channels and provide reports to creative, marketing and brand managers on a weekly basis.
• Establish and maintain relationships with brand ambassadors.
• Responsible for increasing social media following an engagement.
• Keyword research
• Blog creation and posting
• Email marketing creation, implementation, and strategy
• Basic graphic design
• Coordinate with Marketing & Creative team
• Assist in all marketing needs, as requested by Marketing Manager and Brand Manager
• Work directly with leading industry trade publications, distributors, and trade show marketing teams representing our brand.
• Maintain brand integrity when collaborating with other departments like marketing, sales, and brand managers.
• Ability to work with a wide variety of people and develop strong relationships.
• Assist with any other tasks assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level