Social Media Marketing and Enrollment Specialist

The Learning Experience•Glen Allen, VA

7d•$50,000 - $60,000•Onsite

About The Position

The Learning Experience (Multi-site Child Care Center Organization) is seeking a highly energetic, creative, and results-driven Social Media & Enrollment Manager to strengthen the organization's online presence while driving enrollment growth. This role combines social media marketing, digital marketing, content creation, relationship-building, and admissions support to help families discover, connect with, and enroll at our center. The ideal candidate is social media savvy, outgoing, organized, and passionate about creating exceptional first impressions for prospective families.

Requirements

Bachelor's degree in Digital Marketing or Marketing
Minimum of 2 years of Experience in social media marketing, digital marketing, and customer engagement
Strong understanding of Instagram, Facebook, TikTok, Canva, and content creation tools
Excellent communication and interpersonal skills
Comfortable speaking with families and conducting tours
Creative thinker with strong organizational skills
Ability to multitask in a fast-paced environment
Passion for early childhood education and community engagement

Nice To Haves

Photography, video editing, and graphic design skills are a plus

Responsibilities

Manage and grow the center’s social media presence across Facebook, Instagram, TikTok, and other digital platforms
Create engaging photo, video, and written content showcasing classroom activities, center culture, special events, and educational programs
Develop and execute monthly content calendars and marketing campaigns
Monitor social media engagement and respond professionally to comments, messages, and inquiries
Increase online visibility, parent engagement, and community awareness
Capture high-quality photos and videos while ensuring compliance with center policies and permissions
Promote events, enrollment campaigns, seasonal programs, and community partnerships
Track social media performance metrics and recommend growth strategies
Collaborate with Organization's Digital Marketing Agency to optimize fund allocation, effectiveness and ROI metrics
Maintain a polished, consistent, and professional brand image online
Respond promptly to all enrollment inquiries through phone, email, website, and social media channels
Build relationships with prospective families and guide them through the enrollment process
Schedule and facilitate engaging center tours in collaboration with Center Management
Follow up consistently with leads to maximize conversion from inquiry to enrollment
Maintain accurate lead tracking and enrollment records
Support Center Management in family onboarding and ensuring an exceptional customer experience
Collaborate with center leadership to meet enrollment and retention goals