Social Media & Marketing Specialist

Lazy River Products LLC•Dracut, MA

4d•Onsite

About The Position

Lazy River Products (LRP) is seeking a Social Media & Marketing Specialist to join their expanding team. This role reports to the Marketing Manager and will be instrumental in managing the day-to-day social media and marketing functions for both Lazy River Products and their PETiva product lines. The ideal candidate will have a strong professional background in cannabis social media content creation, an understanding of the highly regulated cannabis industry, and excellent communication skills. This is an exciting opportunity to build and manage the company's digital presence from the ground up, initially focusing on Instagram and Facebook, with plans for future expansion. The role requires a confident content creator skilled in creative execution, community building, and analytical thinking. Approximately 75% of the role will be dedicated to social media activities, including shooting and editing video content, appearing on camera, managing influencer relationships, and analyzing performance data. The remaining 25% will support the broader marketing department through designing collateral and aligning social content with email promotions.

Requirements

High school diploma or GED required.
2-4 years of proven cannabis social media/marketing experience, and/or a strong portfolio demonstrating successful content creation and audience building experience required.
Experience managing social media within a highly regulated industry (such as cannabis, alcohol, or finance) is a major plus.
Proven videography and photography skills, including the ability to shoot high-quality footage and edit engaging short-form video content.
Familiarity, true comfort, and confidence appearing on camera, as well as the ability to direct others during video shoots.
Proficiency with Microsoft Applications, Windows 10, and basic computer and internet navigation is required.
Strong leadership skills.
Strong written and verbal communication skills.
Strong organizational skills and ability to multi-task.
Commitment to learning and continuous development.
A valid driver's license, dependable transportation, and flexibility to capture content at evening, weekend, or off-site events as needed.
Must be 21 years of age or older and comply with all legal or company regulation requirements for working in the industry.

Nice To Haves

College Degree preferred but not required.
Previous Massachusetts cannabis industry experience preferred.
Experience with Canva, Adobe Creative Suite, or other similar programs is highly preferred.
A data-driven mindset with the ability to identify trends, plus the organizational skills to manage a content calendar and multiple deadlines.

Responsibilities

Shoot, edit, and publish high-quality daily organic content for Instagram and Facebook using company-provided equipment (iPhone Pro Max, GoPro, and Sony digital camera).
Act as a confident, regular on-camera personality, serving as one of several key faces for our brand.
Proactively source and manage relationships with creators, celebrities, and cannabis influencers.
Lead the initial outreach and pitch meetings, collaborating with marketing and finance leadership on final budgets and contract negotiations.
Act as the primary marketing point of contact for vendor partners and other brands to plan and execute cross-promotional campaigns once target brands are identified with Marketing Managers final content approval.
Track monthly performance metrics to identify trends, translate data into actionable business insights, and recommend strategic next steps.
Design digital and physical marketing assets for retail and input promotional data into our email marketing calendar then develop social content for promotions.
Push creative boundaries to maintain an engaging lifestyle brand voice while strictly adhering to Massachusetts cannabis advertising regulations and platform policies.
Additional duties as assigned.