Social Media and Marketing Coordinator

Gerber Childrenswear LLC•Wade Hampton, SC

2d•Onsite

About The Position

The Social Media and Marketing Coordinator supports social media strategy, content execution, and marketing initiatives across leading national baby brands, including Modern Moments by Gerber, Onesies Brand, and Just Born. This role is responsible for managing day-to-day social media activities, supporting content development, including copy, photography, and videography, community engagement, and helping drive brand awareness, engagement, and ecommerce growth across digital channels. Success in this role is demonstrated through organized campaign execution, compelling brand storytelling, strong cross-functional collaboration, consistent content support, and the ability to identify opportunities that strengthen brand presence and audience connection. The position works collaboratively with creative, marketing, ecommerce, and external partners to support integrated brand campaigns and deliver engaging, on-brand experiences across digital platforms.

Requirements

Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field preferred
Minimum of 3 years of experience in social media, digital marketing, content marketing, influencer marketing, brand marketing, or a related field
Strong understanding of social media strategy, content creation, influencer and affiliate marketing, and digital marketing best practices for consumer brands
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook, Word)
Experience managing social media platforms and business tools across channels such as Instagram, TikTok, LinkedIn, Pinterest, and Facebook
Understanding of social media analytics, engagement reporting, and brand performance tracking
Strong written and verbal communication skills with attention to detail
Highly organized with excellent time management and project coordination abilities
Ability to manage multiple priorities and adapt quickly in a fast-paced environment
Self-motivated, proactive, and able to work independently with limited supervision
Collaborative team player with the ability to communicate effectively across cross-functional teams and external partners
Creative thinker with strong initiative and an eye for brand storytelling and content development

Nice To Haves

Familiarity with content creation and editing platforms such as Canva, Adobe Creative Suite, or CapCut preferred
Experience with influencer tracking, affiliate marketing, or community management tools is a plus

Responsibilities

Support and execute social media strategies across Modern Moments by Gerber, Onesies Brand, and Just Born social channels
Manage day-to-day social media publishing, scheduling, monitoring, and community engagement across platforms, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging channels
Assist in planning, organizing, and maintaining social media and campaign content calendars
Support content development, including copywriting, photography, videography, and user generated content coordination
Collaborate with creative, photography, ecommerce, and marketing teams to support campaign execution and brand storytelling initiatives
Attend photoshoots and support social first content capture, behind the scenes content, and campaign support as needed
Monitor social trends, platform updates, competitor activity, and emerging content opportunities to inform recommendations and campaign ideas
Support community management efforts by responding to comments, direct messages, and customer engagement across social platforms
Coordinate influencer gifting initiatives including outreach, shipment preparation, tracking, creator communication, and follow up
Support affiliate marketing and creator partnership initiatives as needed
Assist with marketing campaign execution across digital channels including social media, email, and promotional content support
Support copywriting and messaging development for social media, email marketing, blogs, SMS, and other digital marketing materials
Analyze social media, influencer, and campaign performance metrics and assist with reporting and presentation materials
Support product launches, promotions, giveaways, and seasonal marketing initiatives
Maintain brand consistency and voice across all digital and social touchpoints
Provide support on additional content, marketing, and branding initiatives as assigned