Associate Media Manager

The Home Depot • Atlanta, GA

6d

About The Position

The Associate Media Manager supports the planning of omni-channel campaigns and executes and optimizes in-house addressable channel components. The role implements campaign objectives, strategies, and tactics, and stewards omni-channel plans in conjunction with marketing goals. It oversees campaign activations and supports reporting.

The position manages some addressable campaign components directly, translating broader strategy into plans that may include bidding, targeting, and channel-unit or ad creation. It supports test-and-learn agendas and tracks channel performance. It also supports omni-channel planning, buying, activation, and reporting, and contributes to agency and partner workflows. The role builds relationships and communication loops with internal and external stakeholders, shares best practices, and acts as an informal leader and mentor within the channel organization.

The position typically reports to a Manager or Media/Senior Manager of Media and has no direct reports. No travel is required. Work is primarily in a comfortable indoor area, with most time spent sitting and frequent opportunity to move around; rarely, light lifting or moving may be needed.

Requirements

• Must be at least 18 years of age.
• Must be legally permitted to work in the United States.
• At least 3 years of work experience.
• Bachelor's degree or equivalent in a field of study related to the job, or the knowledge, skills, and abilities typically acquired through completion of such a program.

Nice To Haves

• 3 or more years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer.
• Previous experience with retail websites and analytics.
• Experience with established digital properties such as Google, YouTube, Bing, Yahoo, and Facebook; experience with newer properties such as Pinterest and Twitter is a major plus.
• Solid understanding of technical aspects of digital marketing, such as website analytics, audiences, data feeds, and tracking codes.
• Presentation and writing skills.

Responsibilities

• Manage components of addressable-channel campaigns, translating broader strategy into plans that may include bidding, targeting, and channel-unit or ad creation.
• Help develop and support test-and-learn agendas.
• Track channel performance and ensure performance standards are met or exceeded.
• Support omni-channel planning, buying and activation, and reporting for programs and campaigns, ensuring the larger strategy is implemented.
• Participate in agency and partner management and integration into workflows.
• Build relationships and manage communications and feedback loops with internal and external stakeholders, including channel and platform partners and agencies.
• Ensure best practices are used and shared.
• Act as an informal leader and mentor within the channel organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level