Associate Media Manager

Home Depot • Atlanta, GA

5d

About The Position

The Associate Media Manager supports planning omni-channel campaigns and executes and optimizes in-house addressable channel components. The role implements campaign objectives, strategies, and tactics and stewards omni-channel plans in line with marketing goals. It oversees campaign activations and supports reporting. The position typically reports to a Manager or Media/Senior Manager of Media and has no direct reports. No travel is required.

The role is primarily based in a comfortable indoor area. Most work is spent sitting, with frequent opportunity to move around; on rare occasions, the position may require moving or lifting light articles. Unpleasant working conditions are infrequent and not objectionable.

Requirements

• Must be at least 18 years of age.
• Must be legally permitted to work in the United States.
• The knowledge, skills, and abilities typically acquired through completion of a bachelor's degree program or equivalent degree in a job-related field.
• Action oriented.
• Collaborates.
• Drives engagement.
• Communicates effectively.
• Customer focused.
• Drives results.
• Manages conflict.

Nice To Haves

• At least 3 years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer.
• Previous experience with retail websites and analytics.
• Experience with established digital properties such as Google, YouTube, Bing, Yahoo, and Facebook.
• Experience with newer properties such as Pinterest and Twitter is a major plus.
• A solid understanding of technical aspects of digital marketing, including website analytics, audiences, data feeds, and tracking codes.
• Presentation and writing skills.

Responsibilities

• Manage components of addressable-channel campaigns, translating broader strategies into plans and handling bidding, targeting, and channel-unit or ad creation with autonomy.
• Help develop and support test-and-learn agendas.
• Track channel performance and ensure standards are met or exceeded.
• Support omni-channel planning, buying or activation, and reporting for programs and campaigns, ensuring broader strategy is reflected in each program or campaign.
• Participate in agency and partner management and integration into workflows.
• Build relationships and manage communications and feedback loops with internal and external stakeholders, including channel and platform partners and agencies.
• Ensure best practices are used and shared.
• Act as an informal leader and mentor within the channel organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level