Associate Marketing Manager, GTM Calendar - Old Navy

The Gap•Folsom, CA

13d

About The Position

The Associate Marketing Manager supports the development and execution of Old Navy’s integrated Go-to-Market (GTM) calendar, the source of truth for consumer-facing Brand, Product, and Promotional marketing activity. Working closely with the Manager/Sr. Manager and cross-functional partners, this role brings business and product priorities together in a clear view of what Old Navy communicates to customers, when, and where. The calendar connects promotional planning, brand marketing, product priorities and flow, holiday activity, financial objectives, and enterprise milestones so consumer-facing marketing is coordinated and aligned with business needs. The role maintains the detailed GTM calendar and promotional plan, ensuring product priorities and marketing moments support seasonal and annual financial plans. It documents and communicates milestones, dependencies, call dates, decisions, and planning actions, and keeps relevant partners informed as strategies and business needs change. The Associate Marketing Manager also supports seasonal and midseason planning from initial planning through in-market execution and promotes consistent, accurate documentation and communication across teams.

Requirements

Exceptional attention to detail and accurate, clear record-keeping, including the ability to synthesize and streamline information so it is easy to understand.
Ability to work independently and proactively take initiative.
High energy and ability to work in a fast-paced environment and feel comfortable with ambiguity.
Curiosity, inquisitiveness, and eagerness to learn.
Strong written and verbal communication skills.
Proficiency in Excel and Smartsheet.

Responsibilities

Maintain the integrated Go-to-Market calendar as the source of truth for consumer-facing marketing, providing a daily view of Brand, Product, and Promotional messaging across the customer experience.
Connect Brand storytelling, Product priorities and flow, promotional messaging, and promotional activity in a cohesive view aligned with business priorities.
Ensure product priorities and key category opportunities are represented in the GTM calendar and support seasonal and annual financial plans.
Maintain the detailed Promotional Plan calendar and accurately integrate promotional activity into the broader consumer-facing GTM plan.
Own and maintain GTM and Promotional Planning documentation, including weekly Smartsheet recaps, calendar publishes, midseason checklists, and other planning tools.
Establish and maintain call dates, decision points, and milestones, clarifying decision timelines and required inputs for teams.
Consolidate cross-functional schedules and milestones into the integrated calendar and identify conflicts, gaps, overlaps, and dependencies across Brand, Product, and Promotional activity.
Maintain visibility into the relationship between product flow, financial priorities, promotional moments, and marketing support; surface opportunities or gaps in the consumer-facing plan.
Partner with Promotional Planning to reflect changes to promotional strategy, product priorities, and business needs accurately and promptly in the GTM calendar, and communicate them to relevant partners.
Support seasonal and midseason planning by tracking deliverables, decisions, and actions from initial planning through in-market execution.
Ensure GTM information is documented, published, and communicated consistently so cross-functional teams use a clear, current view of the customer experience.