Associate Marketing Manager, GTM Calendar - Old Navy

Gap Inc.•San Francisco, CA

About The Position

The Associate Marketing Manager plays a critical role in supporting the development and execution of Old Navy’s integrated Go-to-Market (GTM) calendar, the source of truth for consumer-facing marketing activity across Brand, Product, and Promotional messaging. The role partners with the Manager/Sr. Manager to capture business and product priorities in a clear, integrated view of what Old Navy communicates to customers, when, and where. The calendar connects promotional planning, brand marketing, product priorities and flow, holiday, financial objectives, and enterprise milestones to coordinate consumer-facing marketing and align it with business needs. The Associate Marketing Manager maintains the detailed GTM calendar, ensuring product priorities and marketing moments ladder to financial plans. The role documents and communicates milestones, dependencies, call dates, and decisions, and supports seasonal and midseason planning through in-market execution. It also maintains planning documentation and works across functions to identify calendar conflicts, gaps, overlaps, and dependencies.

Requirements

Exceptional attention to detail and accuracy and clarity in record-keeping, including the ability to synthesize and streamline information so it is easy to understand.
Ability to work independently and proactively take initiative.
High energy and ability to work in a fast-paced environment and with ambiguity.
Strong written and verbal communication skills.
Proficiency in Excel and Smartsheet.

Nice To Haves

Curiosity, inquisitiveness, and eagerness to learn.

Responsibilities

Maintain the integrated Go-to-Market calendar as the source of truth for consumer-facing marketing, providing a daily view of Brand, Product, and Promotional messaging across the customer experience.
Connect Brand storytelling, Product priorities and flow, Promotional messaging, and promotional activity into a cohesive view aligned with business priorities.
Ensure product priorities and key category opportunities are represented in the GTM calendar and ladder to seasonal and annual financial plans.
Maintain the detailed Promotional Plan calendar and accurately integrate promotional activity into the broader consumer-facing GTM plan.
Own and maintain GTM and Promotional Planning documentation, including weekly Smartsheet recaps, calendar publishes, midseason checklists, and other core planning tools.
Establish and maintain call dates, decision points, and key milestones, clarifying decision deadlines and required inputs.
Consolidate cross-functional schedules and milestones into the integrated calendar, proactively identifying conflicts, gaps, overlaps, and dependencies across Brand, Product, and Promotional activity.
Maintain visibility into the relationship between product flow, financial priorities, Promotional moments, and marketing support, surfacing opportunities or gaps in the consumer-facing plan.
Work with Promotional Planning to reflect changes to promotional strategy, product priorities, and business needs in the GTM calendar and communicate them to relevant partners.
Support seasonal and midseason planning by tracking deliverables, decisions, and actions from initial planning through in-market execution.
Drive rigor and consistency in documenting, publishing, and communicating GTM information so cross-functional teams work from a clear, current view of the customer experience.